#Japan #Shinjuku #Maratan #Ohashi #Japanese Mala

Ohashi's New Role as Maratan's Official Ambassador

In an exciting development, Ohashi, a passionate advocate for beauty and food, has officially been appointed as the ambassador for Maratan. This partnership marks a significant step for Maratan, a brand known for pioneering Japanese-style mala soup and frozen food products, making authentic flavors accessible in homes across Japan.

About Maratan and Its Vision

Maratan, operated by the Tokyo-based Oniwa Foods, aims to establish Japanese-style mala soup as a staple within the culinary landscape. Their mission is to elevate mala soup as a beloved part of Japanese food culture, much like soba, udon, and ramen. Focused on health and wellness, they emphasize the balance between delicious taste and nutritional value.

Maratan operates a B2C model through its D2C brand, "Ouchi de Maratan," which means "Mala Soup at Home." This brand allows consumers to enjoy high-quality mala soup at their convenience. With an emphasis on high protein and low carbs, combined with gluten-free options, Maratan has become a hit among health-conscious consumers.

The Health Benefits of Mala Soup

Mala soup, known for its spicy and fragrant broth, integrates medicinal herbs and ingredients. This practice aligns with the philosophy of "Ishoku Dogen," which posits that food and medicine stem from the same source and that our daily meals play a critical role in maintaining health and preventing illness.

Ohashi expressed her fascination with the health aspect of Maratan and how immensely convenient it is to enjoy the taste of authentic mala soup at home. She emphasizes its nutritious qualities, as the dish features gluten-free noodles and a variety of health-promoting spices.

Ohashi's Enthusiasm

Ohashi stated, "I’m thrilled to introduce Maratan’s unique mala soup to a broader audience. Many people may hesitate to try spicy dishes due to calorie concerns or crowded restaurants, but with Ouchi de Maratan, consumers can enjoy this delectable meal in the comfort of their homes. I hope to use my platform to share the deliciousness of mala soup!"

As an ambassador, Ohashi will play a crucial role in marketing and promoting Maratan's products while showcasing various recipes and serving suggestions to inspire home chefs.

Key Values of Maratan

Maratan follows a set of core values that guide its operations and relationships:
1. Delicious & Beauty: Focus on tasty yet aesthetically pleasing dishes.
2. Next Innovation: Adapting traditional flavors to the modern palate.
3. Cultural Legacy: Promoting Japanese mala as a cultural treasure.
4. Sustainability: Advocating for reduced food waste and maximizing local ingredients.
5. Cool Japan: Positioning Japanese mala as an internationally recognized dish.
6. Community & Experience: Enhancing the dining experience through community interactions.

The Ecosystem of Maratan

Maratan's approach is holistic, as they engage in both direct sales (D2C) and B2B models, supplying restaurants and bathing facilities with their products. The company strives to create a unique store model that connects consumers with local producers, facilitating a farm-to-table experience that enriches communities.

In a rapidly evolving food industry, Maratan aims not just to ride the wave of popularity but to embed mala soup deeply within daily consumption practices. With Ohashi's involvement, Maratan looks forward to continuing its innovation in product development and expanding accessibility across Japan.

Conclusion

With Ohashi as its official ambassador, Maratan is set to make waves in the culinary scene by promoting its authentic Japanese-style mala soup as a delicious and healthy choice. As she takes on this new role, the synergy between Ohashi’s influence and Maratan’s mission promises a flavorful journey toward enhancing health and wellness through the joy of food.