#Japan #Tokyo #Shufoo! #ONE COMPATH #Best of Supermarket

Shufoo! Launching 'Best of Supermarket 2026'

Shufoo!, Japan's leading digital flyer service operated by ONE COMPATH of the TOPPAN Group, is thrilled to announce the initiation of the “Best of Supermarket 2026” campaign. This event, commencing on July 1, 2026, encourages consumers to vote for their favorite supermarkets across the country, with a remarkable turnout of over 130,000 votes last year. As part of the campaign, participants can enter a chance to win a total of 1 million yen worth of 'Eraberu Pay®' through a lottery. This campaign aims to engage shoppers and foster a sense of community around their trusty local supermarkets.

Background of the Campaign

Supermarkets play a vital role in supporting the daily lives of local residents, offering everything from fresh produce to essentials. Recently, there has been a growing interest in regional supermarkets, known for their unique local products and services. As inflation and rising energy, logistics, and packaging costs continue to affect the retail environment, Shufoo! aims to adapt to these changes and highlight the charm of local supermarkets.

Since launching in 2001, Shufoo! has enabled consumers to access shopping flyers anytime, anywhere, enhancing the shopping experience. The campaign's key message this year is "Your Vote Determines the Best Supermarket!", with the hashtag #推しスーパー教えて (Tell Us Your Favorite Supermarket) promoting engagement on social media platforms, allowing users to share their favorite stores and their unique offerings.

Overview of the Best of Supermarket 2026

This nationwide voting initiative will assess supermarkets based on eight criteria: selection of products, value for money, service, flyers, meat, fish, vegetables, and ready-made meals. Voters will score each supermarket on a scale of one to five stars, determining an overall ranking through total scores. The campaign will unveil a national ranking along with regional awards for standout supermarkets in different areas, while also recognizing the top stores in each category with “category awards.”

Campaign Details

• - Voting Period: July 1, 2026 (Wednesday) to July 22, 2026 (Wednesday) at 23:59.
• - Evaluation Criteria: Score supermarkets based on eight items: cost performance, hospitality, product selection, flyers, meat, fish, vegetables, and ready-made dishes, rated out of five stars.
• - Prizes: 100 lucky voters will win 10,000 yen worth of 'Eraberu Pay®'.
• - Voting Process: Participants can cast their votes by clicking the “Vote Now!” button on the campaign page. By entering the name of their preferred supermarket and scoring them on the eight items, voters can boost their chances of winning by meeting specific conditions—up to five times higher.
• - Social Media Hashtag: #推しスーパー教えて

Result Announcement

The results will be revealed in early September 2026 on the campaign page and within the app.

Future Developments

Shufoo! aims to utilize AI and shopping data to enhance user experiences and address everyday challenges faced by consumers. The company continues to develop engaging initiatives to connect users with a variety of shopping interfaces, ensuring delightful experiences whenever they shop.

About Shufoo!

Currently, Shufoo! serves over 16 million users monthly (as of May 2026) and boasts participation from over 120,000 stores nationwide, making it Japan's largest digital flyer service. Users can access flyers from supermarkets, home centers, electronics stores, drugstores, and more for free. Along with promotional deals, time sales, and seasonal discounts, Shufoo! is designed to make daily shopping convenient and cost-effective. It's available across various platforms, including smartphones, PCs, and tablets.

For more information, visit Shufoo! at Shufoo Official Website.

About Eraberu Pay®

Eraberu Pay® is a digital gift provided by Gift, Inc., allowing recipients to exchange gift points for various smartphone payment services without needing registration or app downloads. Users can enjoy remarkable flexibility in managing their points.

About ONE COMPATH Co., Ltd.

• - Location: 3-19-26 Shibaura, Minato City, Tokyo
• - Established: January 20, 1997
• - Capital: 100 million yen
• - CEO: Rei Hayakawa
• - Employees: 130 (as of April 2026)
• - Website: ONE COMPATH

One Compath focuses on customer-friendly services like Mapion, Shufoo!, and aruku& while offering marketing support through AI and unique data insights.

Trademarks and service names mentioned are the property of their respective owners. The content listed is accurate as of the announcement date and may be subject to change without prior notice.