#Japan #Tokyo #Ajinomoto #Shigekix #Kachimeshi

Ajinomoto's Special Program: The 'Kachimeshi®' Talk Session

Ajinomoto Co., Inc., a leading player in the food industry, has announced that it will hold a special talk session dedicated to its innovative nutrition program 'Kachimeshi®' on October 4, 2025. This event is part of the Breakin’ Summit, a competitive breakdancing championship aimed at the junior generation, taking place at the BE STAGE in Yoyogi Park, Tokyo.

Event Details

The 'Kachimeshi®' talk session will feature none other than Bboy Shigekix, a rising star in the breakdancing scene and Japan's representative. Shigekix serves as an ambassador for Ajinomoto's 'Victory Project®', a program designed to support top athletes. During the session, he will elaborate on the 'Kachimeshi®' nutrition program, sharing insights on healthy eating habits and techniques that can enhance performance in sports like breakdancing.

This program is not just for aspiring athletes; it is recommended for everyone pursuing diverse goals in life. The session aims to inform attendees about maintaining a healthy lifestyle while excelling in their chosen endeavors.

Date and Time: October 4, 2025, from 14:40 to 15:00
Venue: BE STAGE at Yoyogi Park, Shibuya, Tokyo
Address: 1 Chome-1-1 Jinnan, Shibuya City, Tokyo 150-0041, Japan
Access: 7-minute walk from Harajuku Station (Yamanote Line) or Meiji Jingu-Mae Station (Chiyoda Line)
Note*: Event location may change due to weather conditions. Keep up-to-date via Ajinomoto's official website or social media channels.

Meet Bboy Shigekix

Sega Shigekix, a prominent figure in the breakdance community, began his journey at the age of 7. His impressive record includes winning the youngest champion title at a world competition. He recently secured a gold medal at the 2023 Asian Games and a silver medal at the 2024 World Championships. Shigekix is also set to carry the flag for Japan at the 2024 Paris Olympics, where he aims for a top placement.

Since 2022, he has been receiving nutritional support through Ajinomoto's 'Victory Project®', which focuses on enhancing athletes’ performance through tailored diets and supplements.

What is 'Kachimeshi®'?

'Kachimeshi®' is a nutrition program that emphasizes not just what one eats, but why one eats it. This program was developed as a part of Ajinomoto's efforts to assist athletes in achieving their desired physical states. It consists of three main meals complemented by snacks, all designed based on sports nutrition principles to support athletic conditioning.

Furthermore, 'Kachimeshi®' aims to promote healthy living for individuals who are aspiring towards their own goals, much like athletes.

Supporting Future Athletes

Ajinomoto's 'Victory Project®', launched in 2003, targets national-level athletes and candidates by addressing core challenges they face. It applies sports science to assist in optimizing physical performance and mental well-being through nutrition and amino acids, ultimately striving to improve Japan's international competitive strength and increase medal counts.

The 'Victory Project®' encompasses various phases of athlete support, including education, hands-on experiences with 'Kachimeshi®', practical training sessions, and preparation measures before competitions. Furthermore, by continuously collecting and analyzing data, Ajinomoto aims to provide individualized support tailored to each athlete's needs.

Supported Athletes and Organizations

Ajinomoto provides support to a diverse range of athletes and teams across multiple sports fields, including:

• - Individual Athletes: 11 renowned names such as Judo champions Hifumi Abe and Uta Abe, the basketball player Yuki Togashi, and Bboy Shigekix among others.
• - Organizations: 12 sporting associations covering breakdancing, badminton, swimming, and more.

In conclusion, Ajinomoto's commitment to enhancing sports nutrition and athlete performance through initiatives like 'Kachimeshi®' and the 'Victory Project®' signifies their invaluable contribution to the sports community, inspiring future generations of athletes to achieve greatness.