#Japan #Tokyo #BI-SU #Isetan Shinjuku #Sustainable Beauty

BI-SU Popup Experience at Isetan Shinjuku

Em Style Japan Co., Ltd., based in Fukuoka, is excited to announce a special popup event featuring its innovative sustainable beauty brand, BI-SU. This unique event will be held at Isetan Shinjuku from September 3 to September 9, 2025. During this period, beauty enthusiasts can discover a range of products that incorporate the luxurious beauty benefits of the rare natural edible bird’s nest.

Among the standout products featured at this popup will be the immensely popular BI-SU Extract Jelly Stick, which has garnered a loyal following. Attendees will also have the opportunity to purchase the limited edition BI-SU16, an entire bottle of natural edible bird’s nest designed specifically for consumption. This unique product will be available only in limited quantities, making it a must-have for those looking to indulge in a truly exclusive beauty experience.

The product lineup extends beyond just the jelly sticks and edible nests. Visitors to the popup can find an array of hair care items, such as specially formulated shampoos, along with lotions and serums that incorporate the nourishing components of the natural bird's nest, ensuring a comprehensive approach to skincare and hair care.

As the summer heat still lingers, it's crucial to pay attention to skincare. BI-SU’s offerings are thoughtfully curated to help consumers maintain healthy, radiant skin during this transitional season.

Exclusive Purchase Benefits

To enhance the shopping experience, BI-SU is introducing special purchase bonuses for customers visiting the popup:

• - When you spend 20,000 JPY or more, you will receive a complimentary BI-SU Face Mask.
• - For purchases of 50,000 JPY or more, customers will receive not only the BI-SU Face Mask but also a 3-day sample skincare set including various samples to try.

Please note that these offers are limited to one redemption per person during the event.

Event Details

Here’s what you need to know to visit the BI-SU popup:

• - Location: Basement 2F, Isetan Beauty Apothekery, Isetan Shinjuku Main Building
• - Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, 160-0022, Japan
• - Event Duration: September 3 (Wednesday) to September 9 (Tuesday), 2025
• - Store Hours: 10:00 AM to 8:00 PM (Please check the Isetan Shinjuku website for potential changes.)

On September 5 (Friday), the entire Isetan Shinjuku Main and Men’s Buildings will be closed for an event, so plan your visit accordingly.

To get more information and stay updated on the popup, visit the official BI-SU popup site at BI-SU Official Event Page.

Make sure not to miss out on this unique opportunity to experience the premium beauty products that BI-SU has to offer— a blend of nature and sustainability like no other in the beauty industry.