#USA #Las Vegas #Rémy Martin #Latin Grammys #My Celebración

Rémy Martin Marks Its Welcome as the Latin GRAMMY Awards 2026 Cognac

The illustrious House of Rémy Martin has taken a significant step by becoming the Official Cognac of the 2026 Latin GRAMMY Awards®, an event celebrating the artistic milestones that define Latin music. The announcement heralds the beginning of a new partnership with the Latin Recording Academy®, positioning Rémy Martin at the heart of an event that honors creativity and excellence in Latin music.

Through its engaging platform, My Celebración, Rémy Martin sets out to illuminate the powerful narratives behind personal achievements within Latin culture. My Celebración is more than just an initiative; it encourages individuals to recognize and celebrate their achievements while paying homage to those who contributed to their journeys. This initiative reflects the spirit of shared traditions and collective experiences that form the backbone of Latin music.

Embracing Cultural Celebrations

Throughout the anticipated Latin GRAMMY Week, Rémy Martin will elevate this experience by serving customized cocktails made from their signature brand, 1738 Accord Royal. The brand will be present at various high-profile events throughout the week, including:

• - The Leading Ladies of Entertainment
• - The Best New Artist Showcase
• - The Person of the Year Gala
• - The Official 2026 Latin GRAMMY Awards® Ceremony
• - The Official Latin GRAMMY Awards® After-Party

As the distinguished spirit sponsor of these memorable occasions, Rémy Martin aims to create an atmosphere of celebration and camaraderie.

Tonia Mancino, Vice President of Luxury Brands for Rémy Cointreau Americas, expressed the brand’s commitment to craftsmanship and creativity. Mancino articulated how the Latin GRAMMY Awards symbolize a cherished moment in culture, celebrating the dedication behind the achievements of Latin music’s most talented artists. “We are proud to toast to the artists who are shaping Latin music and honor those supporting them along the way,” she said.

Collaboration with Colombian Artist Kapo

In a testament to the brand's dedication to celebrating Latin culture, Rémy Martin is collaborating with Colombian artist Kapo. Together, they are producing an exclusive content series that explores the influences and experiences that have shaped Kapo’s artistic journey. This collaboration aims to provide fans with a unique glimpse into the artist's life, sharing personal stories leading to his success.

As part of this initiative, a red-carpet interview with Kapo will also be featured, further connecting audiences to the essence of My Celebración. The campaign will be propelled by TelevisaUnivision across its social platforms and ViX, ensuring the reach and impact of the stories shared extend beyond the award ceremonies into the year-end.

“This journey to the Latin GRAMMY Awards has been a dream for me, but I know I didn't get here by myself,” Kapo shared. He emphasized the importance of family, friends, and fans in shaping his journey. The artist sees the partnership with Rémy Martin as an opportunity to foster connections through celebration, highlighting the importance of recognizing the contributions of others in one’s journey.

Heritage and Legacy in Every Sip

The legacy of Rémy Martin spans almost three centuries, grounded in exceptional craftsmanship. The 1738 Accord Royal cognac, named to commemorate its royal distinction in 1738, mirrors the brand's commitment to recognizing extraordinary achievements in both cognac making and cultural expressions.

As the highlighted cognac for the Latin GRAMMYs, Rémy Martin 1738 Accord Royal serves as a tribute to the artists molding the narrative of Latin music and the individuals who have supported them in their voyages. This remarkable partnership reflects the brand's ethos of quality and connection, making each toast significant.

The 27th Annual Latin GRAMMY Awards will be broadcast live on Univision from the MGM Grand Garden Arena in Las Vegas, on November 12, 2026. To dive deeper into Rémy Martin and the My Celebración initiative, visit their website or follow them on social media for updates and exclusive content.