#Japan #Tokyo #Earth Pharmaceutical #Sukkiri #Kinmokusei

Earth Pharmaceutical Launches New Sukkiri! Product

Earth Pharmaceutical Co., Ltd., headquartered in Chiyoda, Tokyo, has announced the release of their new product, "Sukkiri! Hoga-rakana Kinmokusei" (Cheerful Sweet Osmanthus), set to hit stores nationwide starting September 22, 2025. This delightful fragrance has become a beloved scent of autumn, transcending fleeting trends to establish itself as a mainstay in various household items.

The new Kinmokusei scent embodies the exceptional deodorizing capabilities of the Sukkiri! line, renowned for its long-lasting fragrance. With the fragrance of Osmanthus at its heart, the new addition offers a blend enriched with sweet and fresh notes of bergamot and apricot, culminating in a soft and calming aroma that appeals to a broad audience. Infused with natural essential oils, users can enjoy a premium fragrance experience.

The Sukkiri! brand has gained popularity not only for its appealing scents but also for its innovative "upside-down bottle" design. This unique feature allows the deodorizing liquid to flow downward under the influence of gravity, ensuring no residue remains and delivering scent and deodorizing effects to the very last drop.

In addition to the new product, Sukkiri! also offers a spray version called "Sukkiri Air!" which features a powerful spray mechanism designed to instantly neutralize unpleasant odors in bathrooms, dispersing a refreshing scent. Furthermore, it includes the antibacterial component Isopropyl Methylphenol (IPMP), which allows it to disinfect surfaces within the toilet. The Sukkiri! line has received significant positive feedback since its launch in 2016, thanks to its effective and long-lasting deodorization. Note, however, that while it can disinfect areas covered by the spray, it does not eliminate every type of bacteria.

Product Details

The new Sukkiri! product line includes:

• - Name: Sukkiri! Toilet Use Hoga-rakana Kinmokusei

- Usage: Toilet
- Volume: 400mL
- Usage Duration: Approximately 1.5 to 3 months
- Composition: Fragrance (with natural essential oils), non-ionic surfactant, plant extracts (plant-based deodorant), ion-type deodorants, powerful deodorizing powder (inorganic deodorant)
- Price: Open
- Release Date: September 22, 2025
- Location: Nationwide

• - Name: Sukkiri! Room Use Hoga-rakana Kinmokusei

- Usage: Room
- Volume: 400mL
- Usage Duration: Approximately 1.5 to 3 months
- Composition: Fragrance (with natural essential oils), non-ionic surfactant, plant extracts (plant-based deodorant), ion-type deodorants, powerful deodorizing powder (inorganic deodorant)
- Price: Open
- Release Date: September 22, 2025
- Location: Nationwide

• - Name: Sukkiri! Toilet Use Hoga-rakana Kinmokusei

- Usage: Toilet
- Volume: 350mL
- Usage Duration: About 1 month
- Composition: Ion-type deodorants, plant extracts, ethanol, Isopropyl Methylphenol (IPMP), fragrance
- Price: Open
- Release Date: September 22, 2025
- Location: Nationwide

The Sukkiri! series now boasts eight toilet varieties and six room fragrances, catering to diverse preferences and usage needs.

A Legacy of Trust and Innovation

As Earth Pharmaceutical approaches its 100th anniversary in 2025, it remains committed to its mission: "To support life and coexist with the Earth." Since its establishment in Osaka, the company has dedicated itself to promoting health and comfort in people's lives. The range includes pest control products like "Gokiburi Hoihoy" and air fresheners like "Bath Roman" and "Mon-Damin." With a presence in about 50 countries and regions, primarily across Asia, Earth Pharmaceutical expresses gratitude to all stakeholders and embraces change, fearless of failure, to foster innovation and enhance lives in the coming century.