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Upcoming Webinars by Parks Associates

Parks Associates is set to host two insightful webinars that delve into the evolving domains of smart home technology and streaming video services. These events aim to equip industry leaders from broadband, consumer electronics, and digital media sectors with critical information regarding changing consumer behavior and competitive pressures in the market.

Focus of the Webinars

The first webinar, titled “Understanding the Smart Home Market Adoption, Competition, and Growth,” is scheduled for August 11, 2026, at 12 PM CT. It will investigate the current trends and impacts within the smart home landscape. Notably, a significant 49% of households in the U.S. now own at least one smart home device, with smart cameras and video doorbells driving this growth. The strategic use of AI in these devices is also helping create innovative use cases.

The second webinar, “Streaming Video Churn, Loyalty, and Competition,” will occur on September 24, 2026, also at 12 PM CT. This session aims to discuss recent trends in video streaming, including the high subscription rates, which currently see 91% of U.S. internet households engaged in some form of streaming service. Furthermore, 71% own smart TVs, 49% have smart speakers, and 44% are equipped with streaming media players.

Both webinars rely on comprehensive data sourced from Parks Associates' quarterly surveys of 8,000 U.S. internet households. The insights drawn from these surveys will shed light on shifts in consumer behavior and marketing strategies essential for capitalizing on emerging growth opportunities. Daniel Holcomb, a Senior Analyst in Smart Home Research at Parks Associates, notes, "As both the smart home and streaming sectors venture into new growth phases, AI, interoperability, and customer experience are becoming key competitive differentiators. Our research aids companies in recognizing these opportunities, evaluating performance benchmarks, and making informed strategic decisions."

What Attendees Can Expect

Attendees can anticipate an engaging and informative experience that offers a deep dive into analytics and findings relevant to their business strategies. It will provide a platform for networking with fellow industry professionals, exchanging valuable ideas, and enhancing understanding of market patterns.

To register for these informative webinars or to learn more about Parks Associates' upcoming virtual events, please visit Parks Associates Webinar Page.

Moreover, for those interested in obtaining detailed analysis or interviews with analysts, Mindi Sue Sternblitz-Rubenstein can be contacted directly at Parks Associates. She can provide additional insights into the research and findings presented during the webinars.

About Parks Associates

Parks Associates has been a forerunner in helping businesses capitalize on new opportunities and streamline their strategies in the connected technology domains. With over 40 years of foundational experience, the firm furnishes clients with data-driven insights, consumer research, industry analysis, and market forecasts.

They facilitate industry growth and collaboration through key executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, and numerous events focusing on emerging technology trends pertinent to industries like AI, security, smart home, and entertainment.

In conclusion, Parks Associates’ upcoming webinars represent a valuable chance for industry professionals to grasp consumer dynamics and stay abreast of the innovative changes shaping the smart home and streaming video markets.