#Japan #Hong Kong #Narumiya #petit main #Hopewell Mall

Petit Main Opens Its First Store in Hong Kong

On September 4, 2025, Petit Main, the popular children’s brand from Narumiya International, opened its first store in Hong Kong, located on the 6th floor of Hopewell Mall in Wan Chai. This strategic move comes in collaboration with World Group, aimed at accelerating Petit Main's overseas expansion and enhancing brand visibility in the Asian market.

The new store spans approximately 30 tsubo (about 99 square meters) and is designed to cater to both boys and girls aged 0 to 9, offering a wide range of sizes from 50cm to 130cm. Customers can expect to find trendy yet affordable clothing reflecting the brand's distinctive style, which has been well-received in Japan since its debut in 2011.

Background and Future Strategy for Overseas Expansion

Narumiya International has been actively pursuing global outreach initiatives, including the launch of a global e-commerce site in the fall of 2024 and the opening of its first store in Taiwan set for April 2025. The Hong Kong store is the second step in its plan to establish a robust physical presence in Asia, following Taiwan.

To facilitate this expansion, Narumiya is leveraging the strengths of its partnership with World Platform Services, a division of World Group. This collaboration enables them to utilize the existing infrastructure and expertise in overseas operations, enhancing their capability for swift and effective global market entry.

Features of the Petit Main Hopewell Mall Store

The Petit Main store aims to mirror the appealing aspects of its Japanese locations, focusing on trendy designs and reasonable pricing. Besides offering a diverse product lineup, Petit Main plans to cater to local preferences through tailored merchandise, exclusive drops, and events designed for families. This engagement approach is targeted at expanding its fan base in Hong Kong and reinforcing brand loyalty among customers.

Key Store Details

• - Store Name: Petit Main Hopewell Mall
• - Location: 6th Floor, Hopewell Mall, 183 Queen's Road East, Wan Chai, Hong Kong
• - Opening Date: September 4, 2025
• - Operating Hours: 11:00 AM - 8:00 PM
• - Access: 3-minute walk from MTR Wan Chai Station
• - Store Size: Approximately 30 tsubo

Overview of Petit Main

Petit Main is known for its stylish yet child-friendly fashion, combining a contemporary flair with essential comfort. Offering items designed specifically for kids, the brand emphasizes functionality without compromising on aesthetics. Its popular 'Smile Series,' inspired by feedback from parents, emphasizes comfort and usability, appealing to today's discerning parents and their children.

The store aims to provide clothes that not only look good but also enable children to express themselves freely through fashion. With a commitment to quality and design, Petit Main continues to solidify its position as a go-to brand in the competitive children’s apparel market.

For more details about Petit Main and its offerings, visit their official site at Narumiya Online.

Example Products

• - Lace Chiffon Blouse: Soft chiffon fabric for a cute look, features an elastic neckline for easy dressing.
• - Color Dress [WIN COOL]: Elegant scalloped collar dress made from functional material with moisture-wicking properties.
• - Cherry Embroidered Puff Sleeve Shirt: Adorable shirt with cross-stitch cherry designs.

Companies Involved

Narumiya International Co., Ltd.: Headquartered in Tokyo, the company is known for its comprehensive range of children’s fashion brands. For more info, check at Narumiya Corporate Site.

World Co., Ltd.: A partner organization based in Kobe, specializing in various consumer brands. More details can be found at World Corporate Site.