Perspire Sauna Studio Unveils Ambitious Expansion Plan for California with 13 New Locations
Exciting Growth Ahead for Perspire Sauna Studio in California
Perspire Sauna Studio, a prominent player in full-spectrum infrared (IR) and red-light (RL) sauna therapy, is gearing up for a significant expansion in California. With a current count of 17 operational studios in its home state, the franchise plans to open 13 additional locations through four separate franchise agreements, focusing on vibrant regions including the greater San Francisco Bay area, San Diego, and Pasadena.
A Joyous Announcement
Lee Braun, the Founder and CEO of Perspire Sauna Studio, expressed enthusiasm about this venture, stating, "We’re thrilled to bring 13 new Perspire Sauna Studios to some of California’s most vibrant communities. This growth is especially significant because it’s happening right here in our home state, where we started 15 years ago. California will always be the heart of our journey, and we’re proud to continue growing our roots in the place that started it all."
Spotlight on San Diego Developments
Among the new franchise owners in the bustling San Diego area is Jing He, a first-generation American who moved to the U.S. in 2007. After spending more than a decade in accounting and finance, He decided to pivot towards franchising to create a more flexible work-life balance for her young family. She has signed a deal for three Perspire studios, a testament to her commitment to health and wellness.
Kiki Barnes, another franchise owner in San Diego, has plans for five studios targeting coastal regions from Carlsbad to La Jolla. Having transitioned from a nearly 20-year career in cinematic marketing and graphic design, Barnes found her passion in health and wellness after experiencing the benefits of sauna therapy firsthand. "After working as an employee for a few months, I learned more about the benefits of infrared saunas, and I’m excited to build my own portfolio of studios to help more Californians maximize their health journey," Barnes said.
Expanding in Los Angeles and Northern California
In addition to San Diego, the Los Angeles market is also poised for growth. Daughters del Fuego LLC has signed a 3-unit development agreement, with locations planned for Pasadena, Northeast Los Angeles (Silverlake/Los Feliz), and Hancock Park. This group comprises longtime friends who realized the healing benefits of infrared saunas as they supported one of their parents during recovery.
Meanwhile, an experienced fitness instructor paired with a marketing executive has secured an agreement to develop two new studios in the San Francisco Bay Area, supporting the franchise's growth in Northern California.
Franchise Opportunities
Perspire Sauna Studio is actively seeking both single and multi-unit franchisees to explore new career opportunities or strategically diversify their portfolios. Interested individuals can find more information about franchising opportunities on the official Perspire Sauna Studio website.
About Perspire Sauna Studio
Founded in 2010 by Lee Braun, Perspire Sauna Studio stands as the fastest-growing infrared sauna and red-light therapy franchise in the United States. Blending science and technology, the brand aims to deliver a modern take on a centuries-old wellness practice, making infrared sauna experiences accessible to a broader audience. With over 200 franchise licenses awarded and more than 75 operational studios nationwide, Perspire is committed to enhancing wellness opportunities across the nation.
As this ambitious expansion unfolds, the brand remains focused on its mission to promote health and relaxation among communities in California and beyond. The future looks bright for Perspire Sauna Studio as they continue to set a precedent in the wellness industry.