MDP+ Appoints Jason Wi as New CEO for Global Beauty Market Expansion

MDP+ Welcomes Jason Wi as the New CEO

MDP+, a leading name in the beauty industry and a majority-owned subsidiary of Morgan Stanley Private Equity Asia, has appointed Jason Wi as its new Chief Executive Officer. This decision reflects the company's commitment to achieving operational excellence and strategic growth in a competitive global market.

Wi, an industry veteran with extensive experience in strategic consulting and investment, previously held notable positions at McKinsey & Company and SoftBank Ventures Asia. His proven track record includes scaling high-growth platform companies and spearheading the international expansion of various K-culture ventures. This deep expertise positions him perfectly to lead MDP+ into its next chapter, as the company transitions to a more robust and scalable operating model.

A New Direction for MDP+

Under Wi’s leadership, MDP+ has initiated a comprehensive restructuring of its global operations. The company's new strategy shifts away from a traditional, export-heavy model, moving toward a localized and partnership-driven approach. This evolution aims to create a more agile operational framework, essential for navigating today’s dynamic market landscape.

At the heart of MDP+'s strategy is its commitment to securing its identity as an