#Thailand #Bangkok #Valuedesign #PIROM

Introduction

Valuedesign Thailand Co., Ltd., a subsidiary under Valuedesign Inc., has recently partnered with PB Group Trading Co., Ltd. to implement unique payment solutions and mobile CRM services at PIROM Specialty Coffee & Wine. This coffee shop and wine bar, rooted in fair trade ideals, strives to offer sustainable products while maintaining a strong connection with its customers.

Innovative Payment Solutions

Valuedesign specializes in cashless service solutions, operating across over 130,000 retail and dining establishments. Its flagship product, the Value Card, enables businesses to develop their house-branded electronic money systems. Expanding its services in countries like Japan, India, and Thailand, Valuedesign is committed to boosting brand reach and customer engagement.

In Thailand, one innovative aspect of their service is the integration with the popular messaging app LINE. This allows businesses to leverage LINE mini-apps for customer relationship management (CRM), providing tools for managing customer attributes based on digital membership card registrations. As of August 2025, there are approximately 830 stores using Valuedesign services in Thailand, reinforcing its significant market presence.

Enhancing Customer Loyalty

PIROM Specialty Coffee & Wine has adopted Valuedesign's Pay and mobile CRM services to encourage ongoing patronage among its customers, officially launching these features on March 18, 2026, under the title “Pirom Lifestyle Member.” This initiative includes a digital membership card program that rewards customers for their transactions. Members earn points for every 100 THB spent, with point accumulation further enhanced by additional perks based on their membership tier (Silver or Platinum).

For Silver Card members, one point is granted for every 500 THB recharge, while Platinum Card members enjoy a bonus of 20,000 points after paying a 1,000 THB annual fee. All members begin with a White Card status and can elevate their membership based on their spending habits, with an appealing feature being that points have no expiration date.

About PIROM Specialty Coffee & Wine

Founded with the mission of fostering sustainable trading practices and supporting farmers, PB Group Trading has been a key player in the coffee industry since its establishment in 1985. By focusing on enhancing the value of locally sourced Robusta coffee through innovation and unique experiences, PIROM maintains a commitment to both quality and ethics in every cup.

For more information about PIROM Specialty Coffee & Wine, you can visit their Facebook page. This partnership signifies a promising move towards integrating fair trade principles with digital advancements, and Valuedesign is at the forefront of this transformation in Thailand's coffee culture.

Valuedesign Company Overview

Valuedesign operates under the aegis of PEICLOUD Holdings Inc. and focuses on combining cashless payment solutions with effective marketing. Their offerings include:

• - Value Card: A cloud-based service for issuing branded electronic money.
• - Value Wallet: An original app facilitating unique Pay functionalities.
• - Value Gateway: A service supporting major QR code payment systems.
• - Value Gift: A digital gift service easily shared via email or social media.

Establishing itself as a pioneer in cashless payment and marketing integration, Valuedesign continues to innovate as it expands its range of services both domestically and internationally.