African Hotel Development Group Partners with Aleph Hospitality for Major Expansion Initiative

Major Partnership for Hotel Expansion in Africa

In a significant move for the hospitality industry in Africa, the African Hotel Development Group has announced a partnership with Aleph Hospitality, appointing them as the management company for 26 ONOMO hotels spread across 14 African nations. This strategic decision marks a new era for both organizations as they aim to accelerate the growth and development of the ONOMO brand, with a target of doubling its scale within the next five years.

A Shift in Strategy

The partnership aligns with African Hotel Development's renewed focus on brand enhancement and asset management. As stated by Julien Renaud, CEO of African Hotel Development, this shift allows them to separate operational management from ownership, thus maintaining strategic oversight over ONOMO's future. Renaud emphasized the benefits of transferring operational control to a trusted partner like Aleph Hospitality, which allows for rapid growth and the introduction of premium offerings such as ONOMO Allure and ONOMO Collection.

Accelerated Growth and Market Presence

This agreement not only doubles Aleph Hospitality's portfolio but also positions them to achieve their ambitious goal of operating 50 hotels by the end of 2025. The strategic partnership also emphasizes growth in key markets, where Aleph already has a significant presence, such as Kenya and Morocco. The establishment of four new regional offices will further strengthen Aleph's footprint in over ten African countries, enhancing operational efficiency and scaling up their services effectively.

Commitment to Excellence

Bani Haddad, Founder and Managing Director of Aleph Hospitality, expressed pride in being selected to operate ONOMO hotels. He reaffirmed their commitment to delivering exceptional value to all stakeholders, including guests, owners, teams, and partners. Haddad noted, "Africa is currently one of the most dynamic and promising hospitality markets globally, and we are committed to deepening our presence here."

The combination of African Hotel Development's established reputation in lifestyle accommodations and Aleph Hospitality's operational expertise is expected to not just elevate the ONOMO brand but also enhance the overall guest experience across all properties.

The Future of ONOMO

As this strategic partnership takes effect on September 1, both companies are poised to redefine hospitality standards in Africa. The focus remains on providing quality service while fostering growth that benefits local communities across the continent. Through this innovative agreement, African Hotel Development and Aleph Hospitality are setting a precedence in the hotel management sector, demonstrating a clear vision for the future of hospitality in Africa.

For more information about ONOMO Hotels and Aleph Hospitality, please visit their websites: ONOMO Hotels, Aleph Hospitality.

Aleph and African Hotel Development