#Japan #Tokyo #BtoB Marketing #Symphony Marketing #BBN International

Symphony Marketing Enhances Global Support with BBN

Symphony Marketing, headquartered in Chiyoda, Tokyo, is excited to announce its membership in BBN International, the world's sole global network dedicated exclusively to BtoB marketing. Starting January 2026, this partnership aims to bolster the company's mission of supporting enterprise businesses on a global scale.

What is BBN International?

BBN International is a unique partnership network that specializes in BtoB marketing, boasting a global footprint alongside regional insights from more than 30 countries worldwide. Headquartered in the UK, it comprises a carefully selected group of BtoB marketing agencies that provide extensive support for cross-border marketing initiatives. By joining BBN, Symphony Marketing will unlock new avenues for Japanese companies looking to expand their overseas operations. More information is available at BBN International's website.

Strengthening Support for Global Business

Founded in 1990, Symphony Marketing has been instrumental in evolving BtoB marketing practices in Japan for over 36 years. By integrating global standards and local strategies, the company has effectively adapted to changing market dynamics. BBN is recognized among the top BtoB marketing agencies globally, rated third according to the latest reports from B2B Marketing (check out their 2025 Global B2B Marketing Agencies report). The alliance with BBN will significantly enhance Symphony's capacity to support its Japanese clients in their global ventures, harnessing market analytics, industry data, and tailored content management techniques, ensuring the swift and effective delivery of insights to its clientele.

Testimonials from BBN Leadership

Clif Collier, Chairman of BBN remarked, "Japan represents a critical market for many BtoB enterprises. Our partnership with Symphony Marketing enables BBN to provide robust and consistent support to clients while maintaining an integrated agency approach."

Annette Poyser, COO of BBN added, "This collaboration embodies our commitment to grow BBN in strategic markets, aligning closely with agencies that reflect our operational philosophies. Symphony Marketing's deep local knowledge and collaborative spirit are essential for achieving seamless global BtoB marketing."

A Quest for Excellence in BtoB Marketing

Ichiro Niyama, CEO of Symphony Marketing, shared insights on the significance of joining BBN. "Since 2017, I have been part of a global marketing network, but the evolution of demand generation technologies and AI prompted a shift toward a more specialized network. Joining BBN, an organization I trust and recognize for its BtoB marketing expertise, will bolster our offerings to clients seeking global marketing support."

During the Annual General Meeting held in October 2025 in a historic castle near Frankfurt, Germany, Niyama assessed BBN's ability to facilitate global marketing for clients. "Unlike mere community networks, BBN comprises accomplished firms excelling in BtoB marketing across various countries. Joining this network reassures me that we can significantly enhance our support for clients in North America, Europe, and Asian markets."

Introducing Innovative Services for Growth

Moreover, this network extends beyond individual company support to offer global insights through the Intelligent Growth Club (IGC) services. This platform enables BtoB enterprises to thrive by utilizing advisory services and education to empower their marketing activities.

About Symphony Marketing

Since its inception, Symphony Marketing has specialized in supporting over 600 BtoB enterprises across diverse sectors, including manufacturing, IT, and wholesale. From 2022 onwards, the company has focused on enabling clients to achieve 'Marketing Orchestration' through comprehensive consulting services and expert advisory support. With a rich blend of global insights and practical experience, Symphony Marketing is committed to delivering tailored marketing solutions that cater to a range of strategic needs.

Company Overview

• - Company Name: Symphony Marketing Inc.
• - CEO: Ichiro Niyama
• - Headquarters: 4F Kanda Oki Building, 3-3 Kanda Kajicho, Chiyoda, Tokyo, 101-0045, Japan.
• - Founded: September 1990
• - Services: Consulting in marketing, skill development, outsourcing support, and global marketing assistance.
• - Website: https://www.symphony-marketing.co.jp

With the addition of BBN International, Symphony Marketing is poised to redefine its global outreach while ensuring its clients’ marketing efforts are more impactful than ever.