#Japan #Tokyo #Cross Marketing #SEEDER #trend analysis

Understanding Future Trends: The Mechanism Behind Extreme Consumer Behavior

In a rapidly changing market landscape, identifying the hidden behaviors of extreme consumers can reveal potential trends that may dominate in two to three years. On May 27, 2026, Cross Marketing Co., Ltd. will host a pioneering seminar aimed at equipping participants with the tools to understanding these upcoming shifts. This event will fuse insights from SEEDER's advanced consumer analysis—dubbed 'Tribe Data'—with Cross Marketing’s insights consultancy perspective, creating a dynamic dialogue on the factors that will dictate future market changes.

Seminar Highlights

The seminar's central theme revolves around the phenomenon of 'Imperfect Consumption', which has risen as a reaction against over-optimization and efficiency driven by artificial intelligence. In recent years, a growing number of consumers have started valuing imperfections and the intricacies of manual labor. During this session, we will dissect this seemingly irrational consumer behavior, exploring the insights that validate this trend and how businesses can create meaningful 'space' in their offerings to engage these new customer values.

Program Breakdown

1. ## Current Trends: Understanding What's Happening in the Market
The facade of convenience has led to a revaluation of 'inconvenience'. This segment will cover the rise of décor culture and analog returns, illustrating how consumers are actively seeking 'the value of inconvenience'.

2. ## Past Indicators: Reverse Engineering the Sources of Trends
SEEDER has previously captured pivotal consumer behaviors—revisiting these captured 'tribal' insights can uncover the roots of current trends. Understanding these can divulge how today’s fads have emerged from past consumer actions.

3. ## Deep Dive Discussion: Why Is This Trending Now? (Shifts in Value)
An exploration into the psychological aspects that underlie the externalization of decision-making through AI, diminishing the sense of 'chosen experiences'. This talk intends to delve into how these subconscious processes influence consumer preferences.

4. ## Business Opportunities: Next Steps for Companies
How can businesses implement insights into practical strategies? This section will provide designs for 'white space' in product development and communication, essential for carving differentiation within saturated markets.

Who Should Attend?

• - Marketing and product development professionals eager to incorporate foresight in their strategies for the next 2-3 years.
• - Individuals seeking innovative differentiation in maturing markets, particularly those looking to establish emotional value and personal engagement beyond standard efficiency and functionality.
• - Brand strategists aiming to develop distinct brand experiences amidst the uniformity prompted by social media algorithms.
• - Anyone interested in uncovering insights to assist in inspiring future project ideas by understanding the underlying currents driving current trends.

Event Details

• - Title: Exploring Future Trends: The Mechanism Behind Extreme Consumer Behavior
• - Date: May 27, 2026 14:00 – 14:30 JST
• - Format: Online seminar via Zoom (pre-registration required). URL for the session will be sent the day before.
• - Cost: Free
• - Register Here

Please note, participation may be restricted for competing companies.

Cross Marketing continues its commitment to enhancing client experiences by leveraging a diverse range of methodologies to deliver tailored marketing research and solutions.

Company Overview

Cross Marketing Co., Ltd.

• - Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Opera City Tower 24F, Tokyo, Japan
• - Established: April 1, 2003
• - CEO: Miki Igarashi
• - Business Focus: Marketing research and consultation related to marketing research services.

SEEDER Co., Ltd.

• - Location: 3-6-19 Kita-Aoyama, Minato-ku, Tokyo, Japan
• - Established: December 25, 2020
• - CEO: Kanji Murata
• - Business Focus: Tribe research and support for new business and product development.

For inquiries regarding this release, please contact the seminar office at Cross Marketing Co., Ltd. ([email protected]).