Dogness Corporation Takes Strategic Steps into Petcare IoT Market with New Investment

Dogness Corporation Expands Its Horizons in Petcare Technology



In a bold move towards modernizing pet care, Dogness (International) Corporation, a prominent player in the pet product industry, disclosed its recent strategic investment in Dogness Intelligent Technology Co., Ltd. (DITC). This exciting development, mentioned in their press release dated May 19, 2025, showcases Dogness's commitment to leveraging the Internet of Things (IoT) technology to revolutionize pet care.

A Significant Stake in Petcare IoT


Dogness announced that it has entered into a share acquisition agreement to obtain a 19.5% equity interest in DITC. This acquisition involves an exchange of Dogness's Class A common shares and warrants for Class A common shares. DITC, an emerging player in the pet technology sector since its establishment in 2018, focuses on R&D for IoT and application platforms specifically designed for petcare. Their work aims to create intelligent devices that aid pet owners in monitoring their pets’ health, activities, and overall wellbeing—even when they are apart.

Emphasis on Pet Health and Wellness


Mr. Silong Chen, the CEO of Dogness, expressed enthusiasm about the company's investment in DITC, highlighting the ever-growing focus on pet health. He stated, "With advancements in IoT, AI, and data analytics, the demand for pet tech products that monitor activity and track vitals is soaring. DITC's innovative approach aligns perfectly with our strategic goals and we are excited to explore new growth opportunities in the petcare market together."

This partnership emphasizes Dogness's vision to enhance the relationship between pets and their caregivers through advanced technology. The potential applications of DITC’s platforms include functionalities that help users track their pets' activities, collect health metrics, and ensure their nutritional needs are met, fostering a healthier lifestyle for pets.

Dogness's Ongoing Commitment to Innovation


Founded in 2003, Dogness has centered its mission around displaying affection towards household pets, considering them essential family members. With their diverse product line, which includes smart products, health and wellness products, and grooming tools, the company aims to simplify pet care and improve the quality of life for pets and their owners.

The remarkable innovation link with DITC, along with Dogness's vertical supply chain capabilities and a robust portfolio of over 200 patents, positions the company to lead in the evolving market of petcare technology. These advancements not only enhance the pet ownership experience but also solidify Dogness’s reputation as an industry trailblazer.

Future Outlook


The decision to invest in pet management technology comes as part of a broader strategy to remain competitive in a rapidly evolving market where technology is increasingly integrated into consumer products. Pet owners today are on the lookout for innovative solutions that prioritize the health and safety of their animals, which further drives the demand for smart products in the market.

In conclusion, Dogness (International) Corporation's calculated investment in DITC signifies a pivotal moment for both companies as they venture into a synergistic relationship aimed at revolutionizing the petcare industry with smart technology solutions. As more people recognize the importance of pet health and the role of technology in achieving it, Dogness is poised to play a leading role in this transformation.

For detailed insights into this transaction, Dogness advises checking the upcoming Form 6-K filing with the SEC.

To learn more about Dogness and its innovative offerings, visit their investor relations page at ir.dogness.com.

Topics Consumer Technology)

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