Celebrate So-net's 30th Anniversary with Nogizaka46 in a New Ad Campaign

So-net's 30th Anniversary Celebration with Nogizaka46

Sony Network Communications has kicked off a vibrant new campaign featuring the popular J-pop group Nogizaka46 as part of their 30th anniversary celebration for their internet service, So-net. This exciting collaboration, which begins on March 12, aims to convey "the thrill of the Sony Group delivered through the internet, So-net," symbolizing the brand’s commitment to emotional connections.

Campaign Highlights

The campaign stars five members of Nogizaka46: Sakura Endo, Haruka Kaki, Aisa Ikeda, Kazu Inoue, and Sakura Kawasaki. They have come together to showcase their talent in a series of new web commercials designed to charm and delight audiences. Each commercial features the group's dynamic personalities alongside So-net's official character, Kando Momo, who adds a whimsical touch to the campaigns.

The first new commercial titled "So-net | 'Happy Birthday' Version" features the members singing "Happy Birthday" under Kando Momo's conductorship, with a humorous twist where the tempo quickens but the members maintain their composure. This playful juxtaposition is sure to get viewers smiling.

A Sneak Peek into the Commercials

The campaign comprises a total of eight commercials, each highlighting unique member interactions with Kando Momo:

- "Camera Search" Starring Sakura Endo: Watch as Endo interacts with multiple cameras, bringing a relatable charm alongside Kando Momo, who tries to keep up with her.

- "Rock-Paper-Scissors" Featuring Haruka Kaki: Kaki finds herself constantly winning in a game against Kando Momo, who can only play with "rock." The emotional spectrum in their expressions is a joy to behold.

- "Cake" with Kazu Inoue: Inoue flawlessly keeps pace with the quick lyrics of "Happy Birthday," showcasing her vocal prowess while Kando Momo observes in delight.

- "Ready, Set, Go" with Aisa Ikeda: Ikeda delivers a strong start while Kando Momo trails behind, a scene full of energy and dynamics.

- "Joy" Featuring Sakura Kawasaki: Kawasaki's enthusiasm is contagious, and Kando Momo’s eager reactions complement her excitement perfectly.

- "Push Together" with Endo and Kaki: The two members display adorable camaraderie as they squeeze into the frame with Kando Momo, creating a heartwarming scene.

- "Chorus" with Inoue, Ikeda, and Kawasaki: This commercial highlights beautiful harmony and features Kando Momo joyfully singing alongside the members, adding an endearing element.

Behind-the-Scenes Fun

The filming of these commercials provided a peek into the joy and camaraderie among the members. The happiness of Sakura Endo, Haruka Kaki, and Kazu Inoue meeting Kando Momo again contrasted with the astonishment of Aisa Ikeda and Sakura Kawasaki meeting the iconic character for the first time. Their genuine reactions were captured in a making-of video, making the campaign relatable and fun for fans.

All these efforts are narrated by renowned voice actor Akio Otsuka, known for his roles in popular anime like "Black Jack" and "ONE PIECE."

Special Campaign Offer

As part of the ongoing celebrations, a special campaign is being held from March 12 to April 30, where participants can win a set of five photo cards featuring the members. Fans just need to follow So-net's official social media accounts and repost promotional posts to enter the draw.

A Push for Emotional Engagement

Through the campaign, So-net aims to strengthen emotional connections with its users, reiterating its tagline: "Delivering the excitement of the Sony Group through So-net." By celebrating three decades of service, So-net strives to continue delivering delightful experiences along with Kando Momo, the embodiment of emotional engagement.

Check out the special sites for more detailed information on the campaign and to stay updated on new releases!