#Japan #Tokyo #GS Yuasa #Card Game #mct Inc.

Enhancing Business Insight Through Play

In a unique collaboration aimed at strengthening understanding of strategic business initiatives, mct Inc., a design consulting firm based in Shibuya, Tokyo, joined forces with GS Yuasa’s Industrial Battery Division. Together, they launched an innovative card game specifically designed to facilitate a deeper understanding of the company's mid-term business plan among frontline employees.

The Importance of Business Plans

A mid-term business plan serves as a crucial guide for organizations, helping to steer numerous decisions and operations towards shared objectives. However, for many employees, these plans can often seem disconnected from their everyday roles. This project was dedicated to bridging that gap, allowing staff to not only understand the overarching goals of their company but also to see the interconnections between different departments and how their individual responsibilities integrate into the bigger picture.

Game Development Goals

The card game development was not just about entertainment; it aimed to simulate real business decision-making processes. By experiencing hypothetical scenarios, employees could gain a better grasp of the strategic factors involved in achieving company objectives. The goal was to foster an environment where employees could engage with the mid-term business plan actively, weighing investment decisions against various market dynamics and operational variables.

mct's Role in the Project

mct took charge of several critical components in the game’s creation:

• - Developing the fundamental concept based on the mid-term business plan.
• - Structuring the design and development phases of the game.
• - Creating engaging visual elements that stimulate interaction and learning.

Unique Game Features

One of the standout features of the game is its intricate design, involving multiple interrelated variables. This complexity ensures that every gameplay experience is unique, as players must navigate investment decisions while considering the characteristics and growth potential of various business units, the evolving market landscape, and unforeseen events. The constant testing and redesign process ensured that the game maintained a balance between realistic business simulations and engaging gameplay, contributing to both learning and enjoyment.

Engaging and Fun Learning Experience

An additional focus was placed on making the game enjoyable to encourage learning. The playful design elements are intended to enhance participants’ motivation, ensuring they remain engaged throughout the learning process. This vibrant approach helps contextualize abstract business strategies in a lively manner, making the information more accessible.

Conclusion

This case illustrates mct's commitment to creating educational experiences that foster deep understanding through design and creativity. By leveraging such interactive methods, companies can improve employee alignment with strategic goals, leading to more effective execution of business plans. To explore the full details of this innovative project and discover mct's unique approach to learning experience design, please visit their corporate website.