#Japan #Tokyo #Shoeisha #Marketing Techniques #Kazuki Nishiguchi

Insights from Kazuki Nishiguchi on Marketing Strategies

Kazuki Nishiguchi, a renowned marketer with a wealth of experience from leading companies such as P&G and L'Occitane, is set to release a groundbreaking book on marketing strategies titled "The Complete Guide to Marketing Techniques". This comprehensive work will be published on May 21, 2025, by Shoeisha, a prominent publisher in Japan.

In this new release, Nishiguchi meticulously organizes various marketing strategies into 12 distinct fields, highlighting 115 methods essential for aspiring top marketers. As the landscape of marketing evolves due to advancements in digital technology, the methods employed have diversified and become increasingly complex. From mass marketing and social media marketing to data-driven marketing, the number of methodologies exceeds 100, making it a daunting task to determine which are truly applicable in real-world settings.

Over the span of eight years, Nishiguchi has reinvigorated the discussion on marketing techniques and their implementation in practice. Drawing from his extensive experience in branding across various industries, he has carefully selected the most practical strategies from this vast array, categorizing them into a structured format to assist readers in grasping the complete picture of marketing.

Practical Application of Marketing Fundamentals

The book doesn't just dive into specific marketing methods; it also emphasizes the foundational marketing knowledge necessary to implement those techniques effectively. Readers will learn the essential elements that constitute marketing, including the three core components (WHO, WHAT, HOW) and the marketing process (R-STP-MM-I-C). By mastering these fundamentals, marketers will be better equipped to select the right strategies suited for their needs from the 115 categorized methods.

Nishiguchi's approach introduces innovative concepts such as "customer-centric marketing" and explores how AI is transforming the marketing landscape. The book is designed to accommodate both novices seeking to understand the holistic view of marketing and professionals looking to use it as a reference guide.

Who Should Read This Book?

This publication is highly recommended for:

• - Beginners who wish to organize their understanding of marketing.
• - Professionals aiming to apply marketing strategies effectively in their work.
• - Those seeking a dictionary-like resource for marketing techniques.
• - Aspiring Chief Marketing Officers (CMOs).

Book Overview

Title: The Complete Guide to Marketing Techniques: 12 Fields and 115 Methods for Aspiring Top Marketers
Author: Kazuki Nishiguchi
Release Date: May 21, 2025
Price: ¥2,200 (¥2,000 + 10% tax)
Format: A5, 296 pages
Purchase Links:

• - Shoeisha Online: Shoeisha
• - Amazon: Amazon

Contents of the Book

• - Introduction
• - Part 1: Understanding the Overall Landscape of Marketing

- Definition of Marketing
- The Three Elements of Marketing (WHO, WHAT, HOW)
- The Marketing Process (R-STP-MM-I-C)
- History of Marketing and 115 Types of Methods

• - Part 2: Key Areas to Focus On: 12 Fields and 24 Types of Marketing
• - Part 3: Two Essential New Techniques

- Customer-Centric Marketing
- AI Marketing: The Impact of AI on Human Work

• - Part 4: Additional Knowledge for Enthusiasts: 89 Marketing Techniques

About the Author

Kazuki Nishiguchi holds the position of CEO at Strategy Partners and has had an illustrious career in marketing, starting with his graduation from Osaka University in 1990 and subsequent roles at top firms. He has contributed significantly to the growth of numerous brands and now focuses on consulting and developing marketing strategies aimed at revolutionizing businesses.

With an extensive history of successful projects and a commitment to sharing knowledge, Nishiguchi's upcoming book promises to be an indispensable resource for marketing enthusiasts and professionals alike.