#United States #Sally Beauty #Pride Month #LGBTQIA+ #Los Angeles and New York City

Celebrating Diversity: Sally Beauty's Pride Month Activations

In June 2026, Sally Beauty, the go-to place for professional hair color and care, is stepping up its commitment to inclusivity by celebrating Pride Month through a series of community-centric events in Los Angeles and New York City. These activities aim to uplift the LGBTQIA+ community and create a vibrant atmosphere of self-expression and celebration.

A Month-Long Celebration

As part of its ongoing Rooted in Success initiative, which was launched in 2024, Sally Beauty invites everyone to celebrate their identities. The aim is to foster creativity, confidence, and community unity during Pride Month. Throughout June, the brand will participate in various events that include product sampling, engaging experiences, and exciting giveaways designed to inspire customers to express themselves.

Los Angeles WeHo Pride Parade

On Sunday, June 7, Sally Beauty will take part in the iconic WeHo Pride Parade in West Hollywood. With a dedicated sampling program, attendees will receive free products and gift cards as they celebrate pride and diversity. Brand ambassadors donning Sally Beauty shirts will be distributing complimentary full-size products starting from 12 PM PST at Santa Monica Blvd and N. La Cienega Blvd. Among the featured items will be China Glaze Nail Lacquer in multiple shades along with Sally Beauty gift cards - while supplies last.

NYC Pride March Experience

Later in the month, on June 28, Sally Beauty will host an interactive installation at the NYC Pride March. The activation, titled "Get the Beauty Scoop with Sally," will feature delicious complimentary ice cream, meaningful beauty products, and fun interactions for attendees. The experience will be located on 4th Avenue, near E 12th Street, and will run from 11 AM to 6 PM. The first 200 attendees will be rewarded with exclusive VIP gift bags containing favorite products from brands such as Beauty Secrets, Strawberry Leopard, Eva NYC, Dashing Diva, and Sally Hansen, while supplies last.

Commitment to Inclusivity

Chris Kobus, the Chief Marketing Officer at Sally Beauty, expressed the brand's commitment to individuality saying, "Beauty is a powerful form of self-expression and individuality. Pride is an opportunity to celebrate creativity, confidence, and community, and we’re excited to connect with consumers where they are while continuing our commitment to fostering inclusivity through Rooted in Success."

Moreover, during Pride Month, Sally Beauty will shine a spotlight on LGBTQIA+ owned and founded brands such as Good Dye Young, Kaleidoscope, Madison Reed, and XMONDO. These brands demonstrate the passion and originality that continue to inspire the beauty industry, turning self-expression into true artistry.

For those eager to learn more about the ongoing Pride Month programming, the featured LGBTQIA+ brands, and upcoming events, Sally Beauty encourages people to visit their dedicated website at SallyBeauty.com/events and follow them on social media via @SallyBeauty.

About Sally Beauty

Sally Beauty Holdings, Inc. is a leader in the professional beauty industry, recognized for selling and distributing high-quality beauty supplies globally. With a range of products from hair color to skin care, Sally Beauty aims to empower individuals in their beauty journeys, making quality products accessible for all.

This Pride Month, Sally Beauty stands true to its mission of inclusivity and self-expression, reinforcing its devotion to nurturing a diverse and vibrant community in the beauty industry.