Experience the Virtual Realms of Kinoko no Yama and Takenoko no Sato Like Never Before

Virtual Reality Meets Confectionery: A New Era of Kinoko no Yama and Takenoko no Sato

In an innovative endeavor to expand the beloved worlds of the iconic confectioneries "Kinoko no Yama" and "Takenoko no Sato," Meiji Co., Ltd. has brought these brands to life in the virtual realm. On March 31, 2023, the immersive world of "FOREST HILLS KINOKONOYAMA" made its debut, closely followed by "FOREST TOWER TAKENOKONOSATO" on April 14, 2023. Now, in a bid to enhance the experience and allow more customers to enjoy something previously thought impossible, Meiji has announced a special opportunity to explore certain areas of these virtual spaces for free, starting May 12 at 2 PM.

Discover the Free Area

This newly introduced "FREE Area" will be open until March 10, 2029, providing fans and newcomers alike with a unique experience rooted in nostalgia and playfulness. By simply visiting the site, visitors can explore this magical environment where they can engage with the beautifully crafted visuals and even interact with fellow users. The ethereal charm of these virtual worlds is a perfect representation of the joy and creativity that Kinoko no Yama and Takenoko no Sato have offered to generations of fans.

Exclusive Campaign for Fans

From May 19, 2023, at 10 AM, an exciting campaign will begin where consumers have a chance to win ownership of a virtual representation of the home depicted on the product packaging. To enter, participants simply need to purchase items from the “Kinoko no Yama” or “Takenoko no Sato” product lines worth 500 yen or more, and submit their receipts via LINE. The campaign aims to grant 200 lucky winners a unique, "SUPERIOR" grade residence in the virtual space. Each winners will receive a real-world card key and a certificate of ownership, enabling them to host guests for interactions and experiences in this enchanting realm.

The ownership rights come with a special perk: they will be associated with a Non-Fungible Token (NFT), securing the uniqueness and authenticity of the digital asset. This means not only can winners enjoy their time in this space until March 10, 2029, but they will also hold the rights to their digital property permanently.

The Magical Blend of Tradition and Technology

This initiative marks a significant leap in how brands engage with their audiences, merging delicious treats with state-of-the-art technology to create experiences that capture the hearts and minds of consumers. As we step into an era where digital experiences are increasingly valued, Meiji’s continued commitment to quality shines through, with a philosophy that emphasizes making things "delicious and fun for everyone."

As we explore these virtual landscapes, it would be wise to appreciate the fine blend of nostalgia, modernity, and creativity offered by Kinoko no Yama and Takenoko no Sato. Join us in this unique adventure that promises to leave lasting memories.

Conclusion

With the exciting offerings from Meiji, the beloved brands of "Kinoko no Yama" and "Takenoko no Sato" are not simply confectioneries anymore; they are portals to a virtual dimension that embraces play and imagination. Embrace this unique opportunity starting May 12, and don't miss your chance to win a piece of this fantasy world starting May 19. For more information about the FREE Area and details on participation, interested users are encouraged to visit the official site.