#Japan #Tokyo #WWF Japan #AKOMEYA TOKYO #Shigi Rice Project

A Unique Popup & Talk Event on Biodiversity and Rice

Mark your calendars for March 14th and 15th, 2026, as AKOMEYA TOKYO in la kagū, located in Kagurazaka, Tokyo, will host the exciting "Rice and Biodiversity Popup & Talk Event - Shigi Rice Project Challenge". This event, organized by the World Wildlife Fund Japan (WWF Japan), aims to highlight the vital relationship between rice production and biodiversity conservation in an engaging way.

Understanding Shigi Rice

Shigi Rice is not just any rice; it is produced in Higashiyoka, Saga Prefecture, through innovative farming practices that prioritize biodiversity. This project embodies a sustainable future, nurturing rice while preserving natural ecosystems and promoting coexistence with wildlife. Visitors can expect a variety of activities that showcase this admirable mission.

What to Expect at the Popup Shop

During the two-day popup shop, attendees will have the opportunity to taste samples of Shigi Rice, directly sourced from local farmers who passionately cultivate this unique rice. The event will also feature informative panel displays that delve into the agricultural practices behind Shigi Rice, highlighting the significance of biodiversity and its preservation.

Moreover, the WWF Japan's official online store, the PANDA SHOP, will be present, offering eco-friendly merchandise to raise awareness of sustainable living. This is a perfect chance to support an admirable cause and transform your shopping into an act of conservation.

Engaging Talk Event

On March 15th, from 2 PM to 3 PM, a thought-provoking talk event will take place, featuring key figures from the Shigi Rice production community. The discussions will encompass the collective efforts of producers, AKOMEYA TOKYO, and WWF Japan in cultivating rice with a focus on biodiversity. The audience will gain insights into the importance of sustainable agriculture and its impact on local communities and ecosystems.

Panelist Highlights:

• - Takeshi Uchida and Shizuko Uchida, Shigi Rice Farmers
• - Masakazu Fukuoka, East Yoka Office, Saga City Government
• - Hitoshi Hoshino, Buyer at AKOMEYA TOKYO
• - Yu Kubo, WWF Japan Freshwater Group

Attendance is free, but only the first 30 registrants can participate, so advance booking is encouraged. You can secure a spot through the reservation link provided: Event Registration. Although reservations are advisable, there may be opportunities for walk-ins, depending on availability.

The Story Behind Shigi Rice

The Shigi Rice Project began in 2021, established through a collaboration involving the Saga Shigi Rice Project Promotion Council, AKOMEYA TOKYO, and WWF Japan. Since then, various initiatives like wildlife surveys and improved waterway conditions have been implemented in Higashiyoka, all aimed at promoting coexistence with nature. The essence of this project lies in connecting agricultural producers with consumers and retailers, ensuring that profits from rice sales are reinvested into sustainable agricultural practices that benefit the environment.

Why This Matters

The Shigi Rice Project is an exemplary model of how agriculture and biodiversity can thrive together. As we face increasing environmental challenges, understanding and supporting initiatives like this is essential for fostering sustainable agriculture and preserving our planet's rich biodiversity.

More Information:

• - For updates on the Shigi Rice project, visit the official website: Shigi Rice Project.
• - Explore the PANDA SHOP for sustainable products: PANDA SHOP.
• - Learn more about WWF's global conservation efforts: WWF Japan.

Join us in this inspiring event and be a part of the movement toward a sustainable future, where rice farming supports biodiversity and agricultural practices contribute positively to our ecosystems.