Upcoming PR Seminar for Manufacturing Companies at STATION Ai

Unlocking Effective PR for Manufacturing Firms

On December 15, 2025, a special seminar aimed at helping manufacturing companies enhance their public relations strategies will take place at STATION Ai, a premier open innovation facility in Nagoya, Japan. Organized by PR TIMES in collaboration with STATION Ai, this event focuses on practical PR methods that can be adapted by manufacturing and B2B businesses.

Seminar Overview

The seminar will feature two prominent speakers: Masae Miyachi from Kaminochi Co., a rapidly growing startup supporting digital transformation (DX) in manufacturing, and Kan Natsume from Fun Picking Co., which specializes in PR support for manufacturing companies in Aichi Prefecture. Together, they will address the critical theme of how manufacturing firms can effectively tackle PR challenges.

Why PR Matters

In many manufacturing and B2B sectors, there is often skepticism surrounding the effectiveness of PR initiatives. Companies frequently express uncertainty about what messages to communicate or how to engage their audiences. This challenge is particularly evident in industries accustomed to product-driven marketing and reliant on trade shows.

The upcoming seminar intends to bridge the gap in PR expertise by providing actionable insights from experienced industry professionals. Participants will gain valuable knowledge and techniques necessary for effective communication about their own companies.

Key Topics Covered

Attendees can look forward to a well-structured agenda, which includes:

- Opening talk addressing the necessity of PR for manufacturing firms
- Presentation by Kaminochi: Insights into their PR practices, case studies, and key considerations for startup manufacturing PR
- Discussion of existing PR challenges and future outlook
- Interactive Q&A session to facilitate audience engagement

The content is designed to be accessible, even for those new to PR or lacking dedicated PR staff. Participants will walk away with practical insights that they can implement immediately.

Meet the Speakers

Masae Miyachi

As the PR representative for Kaminochi, an innovative startup at the forefront of DX in manufacturing, Masae collaborates closely with the manufacturing sector. She is also a certified press release evangelist recognized by PR TIMES.

Kan Natsume

Kan is the founder and CEO of Fun Picking Co., where he has spent over a decade aiding manufacturing and local businesses in Aichi. His expertise lies in establishing robust PR frameworks and strengthening information dissemination for companies.