Merit Financial Advisors Expands Through Fidelity's Wealth Advisor Solutions Program

Merit Financial Advisors Joins Fidelity's Wealth Advisor Solutions Program

Merit Financial Advisors, renowned for its expertise in wealth management and financial planning, recently announced its participation in Fidelity's prestigious Wealth Advisor Solutions® (WAS) program. This strategic move marks a significant step in Merit's growth trajectory, following the completion of its thirty-fourth acquisition.

Founded and led by Rick Kent, Merit aims to enhance its service portfolio for high-net-worth clients. Kent expressed his excitement about joining the WAS program, stating, "Merit is honored to join Fidelity's WAS program. With our expanding national footprint and dedication to exceptional service, we look forward to the opportunity to support Fidelity's retail clients." This collaboration opens doors for Merit to connect with potential clientele seeking tailored financial advice, thereby enriching their service offerings.

Fidelity will refer high-quality prospective clients to Merit, leveraging the advisory firm's established experience. This partnership is deeply rooted in their existing relationship, as Merit has been custodied with Fidelity since 2016. Kay Lynn Mayhue, President of Merit, emphasized the importance of this initiative, remarking, "We're thrilled to expand our relationship with Fidelity. Joining the WAS program and providing financial advice to Fidelity's retail client base will help accelerate Merit's mission of enriching the lives of those we serve."

Continuing to build its presence across the United States, Merit recently completed its second-largest acquisition by partnering with Sanctuary Wealth Management. This strategic acquisition significantly bolstered Merit's assets by approximately $1.6 billion and established their presence in Idaho. Since receiving a minority investment from Wealth Partners Capital Group (WPCG) and strategic partners led by HGGC's Aspire Holdings platform in December 2020, Merit has been on an acquisition spree.

Today, the firm manages an impressive $12.27 billion in assets, which includes $9.9 billion in advisory services and $2.05 billion in brokerage assets. Merit aims to revolutionize the financial advisory experience by expanding its reach while maintaining its commitment to client satisfaction.

With over 40 offices across the United States, Merit Financial Advisors stands as a testament to proactive growth in wealth management. Their mission is clear: to enhance the lives of those they serve by delivering exceptional financial advice and tailored wealth management strategies. As the advisory firm continues to evolve and adapt, the collaboration with Fidelity represents a promising avenue for both organizations to thrive and succeed in serving their clients.

In conclusion, the affinity between Merit's mission and Fidelity's client-first approach sets a solid foundation for future endeavors. Both organizations remain dedicated to providing innovative solutions that address the unique financial needs of high-net-worth individuals and families. Merit's joining of the WAS program represents an exciting chapter in their ongoing commitment to excellence in financial advisory services.

For more information about Merit Financial Advisors and their new offerings through Fidelity's Wealth Advisor Solutions program, please visit Merit Financial Advisors.