Segway Powersports Unveils the Advanced AT10 W MUD at EICMA 2025 Show

Segway Powersports Unveils AT10 W MUD at EICMA 2025



At the recent EICMA 2025 in Milan, Segway Powersports showcased its latest innovation, the AT10 W MUD—a cutting-edge all-terrain vehicle (ATV) designed specifically for challenging environments including wet, muddy trails and forest paths. This model not only promises exceptional performance but pairs it with intelligent features that enhance the riding experience, allowing both amateurs and professionals to navigate tough terrains with confidence and control.

Powerful Performance and Design


The AT10 W MUD is powered by a high-output engine delivering 97 horsepower, offering robust acceleration suitable for demanding conditions. Its impressive stability is achieved with a wide wheelbase and a 320 mm ground clearance, making it adept at overcoming roots and uneven surfaces. Additionally, the vehicle is equipped with a winch capable of pulling approximately 2040 kg (4500 lbs), providing vital assistance when crossing unexpected obstacles.

Notably, this ATV can traverse water up to one meter (3.3 feet) deep owing to its well-engineered intake path, electrical safeguards, and water drainage systems. This design ensures that the AT10 W MUD can withstand repeated submersions in mud and standing water, adding to its rugged capabilities.

Customizable and Versatile


Customization is a key feature of the AT10 W MUD, allowing users to adapt it for year-round use. Its specialized mud tires and robust chassis geometry enhance traction and stability, ensuring a comfortable ride. Users can also equip the ATV with a snow plow for winter use, undercarriage protection, a rear bumper, and additional cargo space that boosts its durability and overall utility for heavy-duty use.

A superior cooling system has been engineered to mitigate the heat experienced during long working hours or recreational outings, significantly enhancing rider comfort.

Intelligent Riding Experience


Intelligent solutions take center stage in the AT10 W MUD’s design, as they do in all Segway Powersports products. Riders can connect to the Smart Moving App, which enables navigation, environmental mapping, and communication features, ensuring connectivity through Bluetooth headsets or helmet communication systems.

This versatile ATV is aimed at various users, including landowners and forest teams who will appreciate its robust performance and route flexibility. Enthusiasts of off-road adventures can navigate through deep mud and technically demanding areas while benefiting from its predictable and stable operation. Furthermore, the AT10 W MUD has been finely tuned for competitive off-road racing, maintaining speed and control in sections where traction and visibility are critical.

Expanding the Segway Powersports Lineup


The launch of the AT10 W MUD was accompanied by a presentation of a diverse array of vehicles, including other ATVs, utility vehicles, side-by-sides, and road vehicles. This collection exemplifies Segway's commitment to producing robust frames, refined drivetrain systems, electronic steering assistance, and driver-centric software, highlighting the technological foundation of Segway in the realm of sports-oriented off-road vehicles.

Founded in 1999, Segway revolutionized micro-mobility with the introduction of the Personal Transporter, igniting global interest in the future of personal transport. With the mission of “Just Move,” Segway continues to simplify mobility through enhanced efficiency and improved quality of life.

Over the years, Segway has consistently set trends in short-distance transport and consumer robotics, broadening the scope of innovation. Today, as a world leader in micro-mobility solutions, Segway has significantly expanded its offerings beyond the initial concepts to include electric scooters, go-karts, electric bicycles, sports vehicles, and personal robots, marking itself as a pioneer in advancing personal transport technology and bringing groundbreaking solutions that redefine how we move.

For more information, visit Segway Powersports.

Topics Auto & Transportation)

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