#United States #New York City #Giada De Laurentiis #Peroni #Italian aperitivo

Peroni Nastro Azzuro Introduces Peroni Portals: A Taste of Italy Arrives in the U.S.

This summer, Peroni Nastro Azzuro is set to transport U.S. consumers into the heart of Italian culture with its new pop-up experience, Peroni Portals. Kicking off on July 24 in New York City, this initiative celebrates the rich tradition of Italian aperitivo, allowing patrons to relish in the leisurely enjoyment of food, drink, and conversation—qualities that are deeply embedded in Italian lifestyle.

The Peroni Portals are inspired by the charming Buchette del Vino or wine windows, historical little openings in walls where vendors would sell wines and other beverages to passerby—blurring the lines of community and conviviality. This concept serves as the foundation for an experience that invites guests to slow down, gather with friends, and delight in a cold Peroni beer.

A Star-Studded Launch Featuring Giada De Laurentiis

At the heart of this exciting project is Giada De Laurentiis, the celebrated chef and Emmy Award-winning television personality, who continues her long-standing partnership with Peroni. Giada will make a special appearance at the flagship pop-up in New York, where attendees will have the unique opportunity to taste her exclusive Pane di Peroni focaccia. This innovative recipe is made using Peroni's signature beer and is designed to capture the essence of Italian culture and the spirit of the aperitivo.

"One of the things I love most about partnering with Peroni is our shared passion for celebrating the everyday moments that make Italian culture so special," says Giada De Laurentiis. Her enthusiasm is mirrored in the experience Peroni Portals promises to create—an intimate moment of connection through food and drink.

What to Expect at Peroni Portals

Guests visiting Peroni Portals can anticipate:

• - Ice-cold Peroni Nastro Azzurro served straight from the pop-up window.
• - The exclusive Pane di Peroni crafted using Giada's recipe, highlighting the beer's unique flavors.
• - Peroni merchandise offerings to enhance their experience.
• - An immersive atmosphere that reflects the charm and vibrancy of Italy's social drinking culture.

To participate, patrons must register online in advance with valid ID, with admission being on a first-come, first-served basis as long as supplies last. After the launch in New York City, Peroni Portals will embark on a tour across various U.S. cities, offering even more consumers a taste of this exhilarating Italian experience.

Expanding the Italian Experience Across America

As Peroni Portals makes its journey across the country, this initiative emphasizes a newfound appreciation for aperitivo culture—a time-honored tradition in Italy denoting a moment to unwind before dinner. Each stop will feature the same enticing experiences including wonderful delicacies and refreshing Peroni beer, creating a bridge between the Italian culture and the American lifestyle.

To check the updated list of future stops and more information about all upcoming features, consumers can visit peroniusa.com/portals. For those who can't make it to a portal, Giada's Pane di Peroni recipe will be available online, providing a chance to enjoy this flavor of Italy from home.

About Molson Coors Beverage Company: With centuries of experience in brewing, Molson Coors is dedicated to bringing people together to create shared moments through refreshing beverages. From iconic brands like Coors Light to premium offerings like Peroni, Molson Coors remains committed to meeting diverse consumer preferences.

As summer unfolds, Peroni Portals stands as a reminder that no passport is needed to indulge in a taste of la dolce vita—a beautiful celebration of the bonds formed over food and drink, encapsulating the essence of Italian hospitality right here in America.