#United States #Studio Pilates #Colorado #NordicTrack #VASA Fitness

VASA Fitness Expands Offerings with STUDIO Pilates

In a bid to further enhance the fitness experience for its members, VASA Fitness has officially announced the introduction of STUDIO Pilates — a unique reformer-based training program. This latest addition marks the fourth modality in VASA's suite of specialized studio training options. The launch is set to take place in the fall of 2026, commencing at their Willow Creek club in Colorado, and quickly followed by the Centennial-Arapahoe club location.

Revolutionizing Boutique Fitness

VASA Fitness stands out as a leading high-value, low-price (HVLP) fitness brand that is transforming the modern gym experience. STUDIO Pilates adds a significant new layer to their offerings, emphasizing comprehensive training that encompasses various fitness styles. With this new concept, VASA positions itself as the only HVLP fitness brand providing four separate boutique-style studio experiences under one roof. Currently, other modalities include STUDIO RED HIIT, STUDIO LFT strength training, and STUDIO FLOW infrared yoga.

According to Michael Osanloo, CEO of VASA Fitness, the introduction of STUDIO Pilates is not simply about increasing class numbers; it signifies a strategic evolution in their STUDIO membership offering. He stated, 'We are building a comprehensive training ecosystem that provides access to various premium training modalities in a single location. This new Pilates offering beautifully complements our existing fitness frameworks focused on strength, performance, and recovery.'

A Modern Pilates Experience

STUDIO Pilates aims to merge traditional reformer training with a fresh perspective of low-impact movements accompanied by high-intensity muscular engagement. The program is specifically crafted to bolster core strength, stability, and mobility while promoting long-term performance and injury prevention.

Each STUDIO Pilates session will utilize NordicTrack Ultra 1 Reform RX reformers. These advanced machines introduce an approachable experience, particularly for individuals new to reformer Pilates, while maintaining the performance rigor that seasoned practitioners seek. Features like an enclosed spring system and push-button resistance changes make it user-friendly. Yvette McGaffin, Director of Marketing for Pilates at iFIT, noted the exciting aspect of this launch as it paves the way for inclusive entry into Pilates without compromising on depth and progression.

Structured Classes for All Levels

Each Pilates studio will be equipped with 14 reformer machines, offering structured 45-minute classes for varying experience levels — from beginners to advanced users. The programming is consistent yet intentionally progressive, aiming to help members gain confidence and enhance their movement quality over time. Instructors will benefit from a clear framework based on core Pilates principles, ensuring each class upholds the methodology while incorporating a dynamic, strength-focused approach.

As demand for low-impact, strength-enhancing training steadily rises, VASA is positioning STUDIO Pilates as a response to growing consumer preferences. Pilates has rapidly gained popularity within the boutique fitness space, and VASA plans to leverage this trend by integrating it into a more accessible gym environment. This approach allows members to experience Pilates collectively with strength training, cardio, and recovery amenities, all at a significantly lower cost compared to boutique studios.

Meeting Modern Fitness Needs

Layne Nordquist, Senior Vice President of Fitness at VASA, highlighted the evolving expectations of modern gym-goers. 'Today’s members seek more than just gym equipment. They desire structured guidance and variety in their training. Pilates uniquely combines aspects of strength, control, and mobility that cater to both performance and longevity.' The inclusion of Pilates into VASA's training lineup aims to provide a more comprehensive fitness experience that members typically accessed through multiple studio memberships.

With STUDIO Pilates's rollout beginning at the Willow Creek and Centennial locations, VASA Fitness is set to continue its expansion into premium studio training offerings. This initiative not only redefines the modern gym experience but solidifies VASA's commitment to making high-quality fitness experiences affordable and accessible.

For further information about VASA Fitness and their expanding range of offerings, please visit vasafitness.com.

About VASA Fitness

VASA Fitness operates as a high-value, low-price fitness club and ranks amongst the top 20 largest health club operators in the U.S. With over 70 locations spread across several states including Colorado, Utah, and Illinois, VASA's mission is to uplift communities through fun and innovative fitness solutions, making quality workouts affordable — sometimes just $14.99/month. VASA also proudly holds the Great Place to Work® certification for four consecutive years, with its headquarters located in Greenwood Village, Colorado.

About NordicTrack

NordicTrack, part of the iFIT Inc., has played a pioneering role in connected home fitness for over half a century, providing a seamless blend of premium equipment with expert-led workouts that cater to individual fitness journeys. For more details, visit nordictrack.com.