Dove Body Wash Introduces New Formulas for Summer Hydration

Dove's New Body Wash Line for Summer 2025

Dove, a leading personal care brand under Unilever Japan, is excited to announce the relaunch of its popular Body Wash series. Starting July 30, 2025, consumers can experience the reimagined formulations of Peach & Sweet Pea and Rice Ferment & Osmanthus, both designed to provide a refreshing cleanse while maintaining optimal skin hydration through the new Balance Cleansing Formula.

As the summer sun heats up, many individuals face challenges with their skin, particularly with 'inner dryness'—a condition characterized by the skin feeling sticky while also lacking moisture. The latest versions of Dove Body Wash tackle this issue effectively. The innovative formulation promises to wash away dirt and impurities without stripping away essential hydration.

Innovative Ingredients for Optimal Hydration

Each product in the Dove Body Wash series now includes instant absorption moisture milk, which penetrates deep into the skin, leaving it soft and hydrated. This means users can enjoy a fresh feeling straight out of the shower, thanks to the enriched ingredients that contribute to a fuller, more moisturized skin texture.

The new Peach & Sweet Pea variant combines the juicy scents of peach with sweet pea, while the Rice Ferment & Osmanthus option brings a delightful blend of rice ferment and the calming aroma of osmanthus flowers. Both fragrances not only smell divine but are also crafted to enhance the summer bathing experience, providing a sense of rejuvenation and comfort.

Catering to Diverse Skin Needs

In total, the Dove Body Wash line will feature seven unique products, showcasing two main formulations: the new Balance Cleansing Formula and the popular Rich Foam Formula. Larger refill sizes will also be available for families, making it easier for everyone to find their perfect fit based on their skin needs—whether one prefers a refreshing wash or an intensely hydrating experience.

For those looking for a more moisturizing feel, products like the Premium Moisture Care with its triple ceramide formulation, and the Shea Butter & Vanilla variant, promise a luxurious and deeply nourishing cleanse that retains skin's moisture.

Dove's Mission for Real Beauty

Dove's brand purpose is grounded in the belief that "Your true self is your beauty." The brand endeavors to create a world where beauty is not a source of anxiety but a wellspring of confidence. With statistics revealing that only 7% of Japanese teenage girls feel confident about their appearance, Dove aims to change the narrative. Through community initiatives that promote self-esteem, Dove encourages women to embrace their beauty, enriching their daily routines with products that serve to elevate self-image and self-worth.

Next time summer rolls in, allow Dove’s new Body Wash series to refresh your skin while you bathe, ensuring you step out feeling clean, hydrated, and confident. Say goodbye to the discomfort of inner dryness this hot season—let Dove be your choice for nourishing, beautiful skin.