#Japan #Osaka #Cherry Blossom #LILY BROWN #KEITA MARUYAMA

LILY BROWN, the renowned women's fashion brand under Mash Style Lab, is set to captivate fashion enthusiasts with its latest collaboration with celebrated designer KEITA MARUYAMA. This marks the fifth installment of their partnership, and the collection is themed around the enchanting beauty of 'Yozakura,' which translates to 'night cherry blossoms.'

Release Details
Scheduled for a nationwide launch on March 12, 2026, the collection will be available in all LILY BROWN retail locations, through the official online store, the MASH STORE app, and the popular e-commerce platform USAGI ONLINE. In anticipation of the official release, the collection visuals will be unveiled online on March 11, 2026, at noon.

To celebrate this collaboration, a Limited Concept Store will open at the Hankyu Umeda Main Store, starting March 11, 2026, where early sales will commence along with special events featuring exclusive items and novelties.

The Collection
This new line beautifully encapsulates the delicate yet resilient essence of cherry blossoms at night. With exquisite original embroidery created specifically for this collaboration, the collection showcases a variety of stunning pieces:

• - Yozakura Satin Reversible Sukajan: Priced at 35,970 yen and available in pink, khaki, and black (one size).
• - Embroidery Jacket: Available for 24,970 yen in gray and navy (one size).
• - Sakura Embroidered Trousers: Retailing at 29,920 yen, offered in sizes 0 and 1.
• - Embroidered Tulle Dress: A captivating piece priced at 49,500 yen, available in cream and navy (one size).
• - Botanical Cherry Print Dress: Priced at 22,880 yen in white, blue, and navy (sizes 0 and 1).
• - China Sleeve Sleeping Shirt: Available for 25,960 yen in pink and blue (one size).
• - Layered Waist Stripe Pants: Priced at 25,960 yen in pink and blue (one size).
• - Embroidered Cardigan: Offered for 19,910 yen in pink, green, and navy (one size).
• - Arm Warmer Knit Beatop: Available for 14,960 yen, offered in pink, green, and navy (one size).
• - Graphic T-shirt: Priced at 9,900 yen in white, mint, and charcoal gray (one size).
• - Botanical Cherry Logo Tank: Available for 8,910 yen in white, blue, and navy (one size).
• - Embroidered Triangle Scarf: Priced at 7,920 yen in gray and navy (one size).
• - Embroidered Mini Tote: Priced at 7,920 yen in gray and navy (one size).
• - Silk Scarf with Botanical Cherry Pattern: Available for 11,880 yen in white, blue, and navy (one size).
• - Embroidered Tassel Pouch: Priced at 11,000 yen, available in pink, green, and navy (one size).
• - Variation Cap: Offered for 7,920 yen in ivory, navy, and flower patterns (one size).

These items reflect the intricate details and craftsmanship synonymous with both brands, combining elegance with a contemporary twist.

Limited Concept Store
From March 11 to March 17, 2026, customers can experience the Limited Concept Store at the Hankyu Umeda Main Store. Exclusive special events, including a chance to receive an original mini pouch charm for purchases over 60,000 yen, will be featured. Additionally, special items exclusively available at the concept store include:

• - Embroidery Jacket: 49,500 yen, pink (one size).
• - Embroidery Trousers: 39,600 yen, pink (sizes 0 and 1).

Special Offers
From March 11 to March 17, 2026, MACARD members will enjoy a 10% point campaign, applicable to all purchases during this period.

With a refined approach to blending vintage aesthetics with contemporary fashion, LILY BROWN's partnership with KEITA MARUYAMA continues to push boundaries, promising a collection that will undoubtedly appeal to fashion lovers everywhere.

About KEITA MARUYAMA
A graduate of Bunka Fashion College, designer Keita Maruyama has showcased his collections around the world, in cities such as Tokyo, Paris, Hong Kong, and Singapore. His concept of 'clothes for special days' emphasizes meticulous craftsmanship and vibrant colors, crafting feminine and ageless designs that define a new mode of elegance.

About LILY BROWN
With a focus on 'Vintage Feature Dress,' LILY BROWN integrates delicate craftsmanship and innovative designs drawn from vintage influences into contemporary fashion, creating a wardrobe that balances freedom of expression with sophistication.