PRISTINE Launches New Organic Cotton Gift Sets for Special Occasions

Celebrating Special Moments with Conscious Choices

In a world increasingly leaning towards sustainable options, PRISTINE, a brand operated by Avantii Co., Ltd., has taken a commendable step by releasing new gift sets composed entirely of organic cotton. These sets are designed to cater to the growing demand for heartfelt presents that align with eco-friendly values. The company, led by President Hiduko Okumura, aims to provide an alternative that is gentler on both the planet and the people.

Meeting the Demand for Organic Cotton Gifts

Recent years have witnessed a noteworthy rise in the popularity of organic cotton gifts, particularly for celebrations such as baby showers and the welcoming of new births. Consumers are increasingly inclined toward gifts that embody sustainable practices and thoughtful intentions. PRISTINE recognizes this shift and has carefully curated gift options that not only appeal to aesthetic preferences but also address concerns about environmental impact. With staff trained to assist customers in selecting the perfect combinations based on relationships and seasons, the shopping experience is thoughtful and personalized.

To further enhance customer satisfaction in their online shopping experience, PRISTINE has developed gift sets categorized by different occasions, allowing customers to choose effortlessly based on their needs. Some popular offerings include baby items, bedding, and towels that all feature organic materials designed to promote comfort and quality of life. These are no ordinary gift packs—they’re bundles of well-being and care.

A New Way to Gift: e-GIFT Services

Starting October 7, 2025, PRISTINE will launch an innovative e-GIFT service through its online platform. This feature allows customers to send thoughtful gifts via email, LINE, or social media, even without knowing the recipient’s mailing address. This initiative is in response to customer requests for a more convenient gifting method, particularly when distance or circumstances like post-birth transitions complicate traditional gifting methods.

Discovering PRISTINE's Gift Collection

PRISTINE’s organic cotton offerings are crafted to maintain the natural texture and quality of cotton, ensuring a delightful tactile experience that’s good for both the environment and the skin. The appeal lies not only in the design and functionality of the products but also in their durability for long-term use. Each gift suggested by PRISTINE represents mutual joy for both givers and the recipients.

Featured Gift Sets

1. Baby Shower Gift: Bear Bib & Rattle Set - Priced at 5,390 yen (tax included)
This classic PRISTINE gift set features a soft cotton bib and rattle, perfect for welcoming new little ones into the world.
Check it out here

2. Life Events Gift: Frozen Check Towel Set - Priced at 9,625 yen (tax included)
Ideal for weddings or home blessings, these towels showcase an unbleached brown check design crafted from natural cotton.
Browse the details

3. Mother's Day Gift: Herringbone Pajama Set - Priced at 32,120 yen (tax included)
A cozy gift perfect for relaxing at home, warmly received on occasions like Mother’s Day.
Find it here

4. Return Gifts: Dual Belly Band Set - Priced at 6,600 yen (tax included)
A delightful way to compare and choose between two popular organic cotton belly bands for comfort and warmth.
Learn more

For a complete list of PRISTINE gifts, visit this page and for information regarding the new e-GIFT service, check out this blog.

About PRISTINE

Founded in 1996, PRISTINE is a brand committed to providing a sustainable and comfortable lifestyle through high-quality organic cotton products. Their ethos revolves around the idea of not overextending while still delivering quality. The entire manufacturing process, from design to production, takes place within Japan, emphasizing local craftsmanship and ethical production. They prioritize using organic materials that are not only gentle on the skin but also environmentally friendly, with a commitment to sustainable practices that have earned them CARE certification, a third-party ESG recognition.