#Japan #Tokyo #Sports Nutrition #BASE FOOD #Nippon Sport University

BASE Food Teams Up with Nippon Sport University Ski and Snowboard Club

BASE Food Inc., based in Meguro, Tokyo, which develops and sells complete nutritional staple foods, is excited to announce a new partnership with the Nippon Sport University Ski and Snowboard Club. This collaboration is part of the BASE UP SPORTS PROJECT, aimed at supporting healthy lifestyles and improving sports performance through optimal nutrition.

Supporting Athletic Excellence

The BASE UP SPORTS PROJECT reflects BASE Food's commitment to creating a society where everyone shines in their unique way, filled with smiles. By integrating complete nutritional foods into everyday life, the project supports mental and physical health enhancement. The signing of the supplier agreement with the Nippon Sport University Ski and Snowboard Club marks a step forward in this initiative.

Through this partnership, BASE Food will provide its range of BASE FOOD products to the club's athletes and personnel, assisting them both nutritionally and through various collaborative activities. There will also be initiatives to promote awareness about the importance of nutrition in sports performance.

An Overview of the Nippon Sport University Ski and Snowboard Club

The Nippon Sport University Ski and Snowboard Club is a recognized organized club that operates under the auspices of Nippon Sport University. With six specialized sections including alpine skiing, cross-country skiing, snowboarding, ski jumping, combined events, and aerials, the club boasts numerous athletes who shine in national and international competitions. The club is dedicated to fostering competitive prowess and personal development, continually striving to contribute to the growth of winter sports in Japan on the global stage.

More information can be found on their Instagram.

Comments from Leadership

Makoto Takekoshi, the club leader, expressed sincere gratitude for the partnership, emphasizing the critical role of nutrition in supporting athlete performance. He stated, “Signing a supplier agreement with BASE Food, which focuses on innovation in staple food to support athletes’ physical conditioning, fills us with gratitude. This collaboration will allow each member of our team to receive high-quality nutrition and promote our mission of raising awareness about health in university sports.”

Yuto Takemura, the men's team captain, also shared his thoughts stating, “On behalf of the team, I want to express our heartfelt thanks for this partnership. Balancing academics and rigorous training is our daily challenge, especially for athletes frequently traveling for competitions. Having complete nutritional food supplied by BASE Food will significantly enhance our ability to maintain peak physical condition, especially during extended travels and training camps.”

Overview of the BASE UP PROJECT

The BASE UP PROJECT aims to support individuals engaged in sports, music, arts, and culture, enabling them to achieve their dreams in a sustainable society. The project endeavors to promote health and nutrition, fostering smiles for everyone involved.

Taking Part in the BASE UP SPORTS PROJECT

BASE Food encourages athletes, both professional and amateur, sports teams, and organizations to participate in the BASE UP SPORTS PROJECT. They seek to provide support through the supply of BASE FOOD products. The project includes Supplier Contracts for long-term support and short-term sampling programs to allow active individuals of all ages to experience nutritional foods. Guidelines and application details can be found on their official note.

About BASE Food

Founded in April 2016, BASE Food Inc. aims to innovate staple foods and normalize health through nutrition. It has become a pioneer in complete nutritional foods in Japan, striving to provide everyone with meals that are easy, delicious, and healthy. With products like BASE PASTA, BASE BREAD, and others, they aim to enhance the quality of life for customers while promoting overall health.

As part of the BASE UP SPORTS PROJECT, partnering with the Nippon Sport University Ski and Snowboard Club represents just one of the many initiatives BASE Food is undertaking in its mission to revolutionize the way nutrition is perceived in sports and daily life.