#Japan #Tokyo #Egrant Corporation #33 Shampoo #33 Treatment

Egrant Corporation's 33 Shampoo & Treatment

Egrant Corporation, headquartered in Nishi-Shinjuku, Tokyo, has made waves in the hair care industry with their private brand product, 33 Shampoo & Treatment. Launched on July 1, 2025, this product was developed with the insights of 33 hair professionals dedicated to addressing the needs of hair and scalp effectively. The initial response has far exceeded expectations, resulting in several items currently being out of stock.

The Inspiration Behind 33 Shampoo & Treatment

The creation of 33 Shampoo & Treatment stems from a genuine desire among hair care specialists to devise solutions that truly cater to their clientele. Their mantra, which revolves around enhancing customer satisfaction and ensuring beautiful hair, kickstarted this initiative. The team of 33 professionals performed extensive trials, utilizing the products daily at home and meticulously providing feedback on aspects like fragrance, application feel, and finish quality.

This iterative process of testing and refining led to the careful calibration of ingredient ratios down to 0.1%, emphasizing their commitment to quality. Customers can purchase the products from select salons and Amazon. More details can be found on their official website.

Current Stock Situation

The 33 line includes two distinct products: Silky Smooth and Deep Moist, both available in 280ml bottles and 500ml refills. As of September 10, 2025, there has been high demand, leading to the unavailability of Silky Smooth Shampoo and Deep Moist Treatment in bottle form. Although customers can still purchase other variants online and at various Anphi salons, it is worth noting that these could face shortages soon as well. Egrant apologizes for any inconvenience caused and appreciates the understanding of their customers as they strive for quicker restocks. Updates regarding replenishment will be communicated through their official website and social media channels.

Where to Buy

Consumers can find 33 Shampoo & Treatment at Anphi beauty salons, which are strategically located across Kanagawa and Tokyo. Each store is a spacious salon of over 40 tsubo (around 132 square meters) distinctly marked by their stylish design. A selection of the Anphi locations includes:

• - Anphi Kozashi Shibuya
• - Anphi Kanagawa Shinmachi
• - Anphi Fuchinobe
• - Anphi Tsuruma
• - Anphi Yahoko
• - Anphi Idogaya
• - Anphi Kōmyōji
• - Anphi Kanazawabunko
• - Anphi Minami Machida
• - Anphi Shinsugita

Purchase options are also available through the official Amazon page linked on their site.

About Egrant Corporation

Egrant Corporation operates on the principle that happy hairdressers in well-run salons lead to satisfied customers. With an ethos of 'hairdresser-first,' Egrant runs ten large Anphi salons throughout Kanagawa and Tokyo, focusing on the well-being and development of hair professionals. Additionally, they run media aimed at hairdressers and conduct various seminars to empower these individuals.

• - Company Name: Egrant Corporation
• - CEO: Eiji Nakamura
• - Location: 4F Shinjuku JEC Building, 7-22-43 Nishi-Shinjuku, Tokyo 160-0023, Japan
• - Founded: December 2013
• - Capital: 30 million yen
• - Business Activities: Operation of hair salons, media management for hairdressers, planning, and consulting
• - Website: Egrant Corporation