Revolutionizing Advertising with Weather-Linked Strategies
In a groundbreaking collaboration, Legrand Inc., a digital marketing consulting agency based in Minato, Tokyo, has joined forces with Adinte, a company specializing in location-based advertising services located in Kyoto. Together, they are unveiling a new advertising service that harnesses an impressive 90 million advertising IDs, the largest in Japan, to deliver weather-responsive ads.
Expanding Reach with Advanced Technology
Legrand's innovative system,
weathermarketing.net®, which has been patented, allows for dynamic ad placements that sync with real-time weather changes. This service interfaces seamlessly with major online platforms such as Meta (Facebook and Instagram), LINE, YouTube, Google, and Yahoo! By integrating Adinte’s extensive database of 90 million behavioral advertising IDs, advertisers can effectively target smartphone users on these platforms.
Precise Targeting Based on Weather
Adinte’s database, rich with data on demographics, preferences, and behavioral patterns, allows for an unprecedented level of segmentation. The partnership enables advertisers to send precise messages tailored to the specific weather conditions and real-world behavior of users. With this tool, businesses can respond more effectively to the environmental factors influencing consumer behavior.
Measuring In-Store Visits
One of the standout features of Adinte's offering is its in-store visit measurement tool. When placed in retail spaces, this technology can accurately track whether users who interacted with advertisements actually made a purchase in-store. Given that many consumers intuitively understand how weather impacts shopping habits, combining targeted weather ads with the visit measurement capabilities provides businesses with critical insights to assess the impact of their campaigns.
Proven Success in Marketing
Numerous companies have already successfully employed the weathermarketing.net® platform in their marketing strategies. Those utilizing weather-linked ads have reported over a 50% increase in click-through rates compared to traditional methods. This has led to significant improvements in cost-per-click, customer acquisition costs, awareness, and foot traffic in physical locations.
Looking Ahead
With this innovative approach, both companies aim to revolutionize the way businesses engage with their audiences, ensuring advertisements are not only timely but also contextually relevant. Legrand and Adinte expect this initiative to pave the way for more effective advertising strategies that resonate with consumers in meaningful ways.
Learn More About Weathermarketing.net®
For a detailed look at how Legrand’s weather-responsive advertising tool works and its potential impact on your business, visit
weathermarketing.net.
About Legrand
Founded in 2005 by members from the pioneering digital advertising platform Overture, Legrand Inc. has spent two decades at the forefront of digital marketing. With a vision centered around delivering the right information at the right time, they continue to develop unique systems like weathermarketing.net® while supporting various strategic marketing initiatives for domestic and international clients.
Find out more at
Legrand.
About Adinte
Established in April 2009 and led by CEO Shinji Togawa, Adinte specializes in retail media development and operational support for O2O and OMO marketing strategies. Learn more at
Adinte.
Contact Information
For further inquiries regarding this initiative, please contact:
Legrand Inc.
Email: weathermarketing@LeGrand.jp
Tel: 03-3569-9845