#United States #Avon #Eastbridge #Symetra #Voluntary Sales

Symetra's Sales Growth Recognized by Eastbridge Consulting Group

In a major recognition for its sales performance, Symetra Life Insurance Company has been awarded the title of 2024 Voluntary Sales Growth Leader by Eastbridge Consulting Group. This prestigious acknowledgment is eminent among midsize carriers, specifically for Symetra's remarkable growth in voluntary sales over the past few years.

Impressive Sales Growth
Symetra reported extraordinary voluntary sales growth rates of 39.5% in 2024, following increases of 34.1% in 2023 and 31% in 2022. Such significant growth played a crucial role in Symetra earning recognition, particularly among carriers with annual sales between $50 million to $199 million.

Eastbridge announced these awards following the publication of its annual report—"U.S. Voluntary/Worksite Sales Report," highlighting the overall upward trend in the voluntary and worksite insurance market. The data showcased total new business annualized premium growth reaching $9.53 billion in 2024, marking a 2% increase from the previous year.

Nick Rockwell, President of Eastbridge, emphasized that Symetra outperformed all voluntary carriers within their study, stating, "Symetra produced the greatest leap in sales growth last year of any voluntary carrier in our study." As anticipated, industry experts are optimistic that Symetra will continue to build on its extraordinary achievements in the forthcoming years.

Commitment to Innovation
Todd Dzen, Vice President of Product and Voluntary Practice Leader at Symetra, expressed pride in receiving this acknowledgment. "We are incredibly proud to be recognized by Eastbridge Consulting Group as the 2024 voluntary sales growth leader in the midsize carrier category. This recognition is a tribute to our dedicated sales organization, distribution partners, and workforce benefits support team. We remain committed to providing innovative products and high-quality service that our partners and customers expect from Symetra. We look forward to continued growth in 2025 and beyond," Dzen stated.

Eligibility and Selection Process
To qualify for the Voluntary Sales Growth Leader award, companies must surpass the overall industry growth rates established by Eastbridge. The required growth rates exceeded 2% in 2024, 6.7% in 2023, and 5.4% in 2022. These criteria apply specifically to midsize carriers, while larger companies have different thresholds based on their business size.

All participating companies in the report, with a minimum of $10 million in annual sales, are eligible for this prestigious recognition. The carriers participating in the annual survey receive complimentary access to the survey findings, including company-specific results, allowing them to assess their standing in the competitive landscape.

About Eastbridge Consulting Group
Eastbridge Consulting Group is a marketing advisory firm focused on assisting voluntary benefit providers in the U.S. and Canada. Their expertise serves to provide insights that help companies in this sector improve sales strategies and performance.

About Symetra Life Insurance Company
Symetra, a subsidiary of Symetra Financial Corporation, operates out of Bellevue, Washington, offering a diversified range of financial services since 1957. The company focuses on providing employee benefits, annuities, and life insurance through a broad network of professionals throughout the nation. For more information on their offerings, visit www.symetra.com.

This acknowledgment marks a significant milestone for Symetra, reinforcing its commitment to growth and excellence in the voluntary benefits sector as it advances to establish a record-breaking future.