All Units Sold Out: La Vigne Hakuba by Onko Chishin's Success

La Vigne Hakuba by Onko Chishin Fully Sold Out

In a remarkable achievement, the comprehensive real estate company, List Group, has announced that all units of the hotel condominium, La Vigne Hakuba by Onko Chishin, have been sold out as of May 30, 2025. The property, located in Hakuba Village, Nagano Prefecture, has successfully completed its entire supply within just six months post-construction, showcasing its soaring popularity. The project was developed by List Development Co., Ltd., under the leadership of President Hiroyuki Kiuchi, and sold in collaboration with List International Realty Inc. and Tokyu Resort Co., Ltd.

La Vigne Hakuba is situated a mere 7 minutes by car from JR Oito Line's Hakuba Station and about 3 minutes from the Hakuba Happo Bus Terminal. This five-story structure comprises 38 hotel condominium units and completed construction in December 2024. The management of the hotel will be undertaken by Onko Chishin Co., Ltd., known for its hospitality that emphasizes becoming a ‘travel destination’ with luxurious small hotels and traditional inns.

Property Highlights and Features

The units in La Vigne Hakuba vary in exclusive area from 53.96 square meters to 144.89 square meters, featuring seven distinct layouts ranging from studios to three-bedroom apartments. Each unit is designed as a corner room, offering unique privacy and views. On the first floor, guests will find LA VIGNE DINING FÛDO, a French and teppanyaki restaurant that boasts an impressive selection of over 1,000 wines sourced primarily from Nagano Prefecture.

The hotel enjoyed an impressive occupancy rate of over 90% in its initial month, particularly drawing interest from wealthy international clientele, which has significantly contributed to its asset value.

Understanding Hotel Condominiums

Hotel condominiums combine the luxury services of hotels with the comfort of residential living. These properties often include amenities typically found in hotels, such as housekeeping and concierge services, while also featuring kitchens, washing machines, and dryers to cater to guests' longer stays as if they were at home. Owners of the units can benefit from rental income through the hotel operation, making them appealing investment properties as well.

Sales Overview

- Total Units Sold: 38
- Price Range: 80 million yen to 270 million yen (tax included)

Buyers: Demographics and Trends

- Age Group: The most significant demographic includes buyers in their 50s, constituting about 30% of total sales. Among buyers aged 50 and older, around 60% had previous experience purchasing hotel condominiums, with many owning multiple properties.
- Purpose of Purchase: Buyers cited personal use and investment purposes equally, with enthusiasts of skiing among those looking for a winter getaway.
- Geographical Distribution: Over half of the buyers are based in Tokyo, while approximately 20% hailed from international markets, especially from areas like Hong Kong, Taiwan, and Singapore.

Strengths Recognized by Buyers

Buyers have highlighted several key aspects that contributed to their purchase decisions:

- The establishment of Hakuba as a leading snow resort and anticipation of growth in the local real estate market, including capital gains.
- Competitive pricing and appealing yields compared to other high-end resort areas like Niseko.
- Well-designed unit layouts with each bedroom equipped with its own bathroom or shower room, catering to international guests.
- The expectation of quality hotel services from Onko Chishin, which enhances the overall experience.
- Initiatives aimed at improving transport accessibility to Hakuba, such as the introduction of Uber taxis and demand-responsive taxi services.

Commentary from Industry Leaders

Makoto Fukushima, Executive Director of List International Realty's Wealth Management Division, remarked on the overwhelming support received for La Vigne Hakuba, emphasizing the notable demand for accommodation in one of the world's premier ski resorts. The blend of self-use opportunities combined with potential rental income made the property appealing.

Hiroyuki Kiuchi, President of List Development, expressed his excitement over the successful sales, noting how this endeavor served as the company’s first hotel condominium development project, and he is eager to explore further developments in other resort areas. He stressed the importance of providing memorable experiences through their real estate ventures.