Heisei Retro Revival
2025-07-04 01:51:22

Seibu Shibuya's Event Celebrates Retro Heisei Culture and Nostalgia

A Journey into the Heisei Era at Seibu Shibuya



From July 24 to August 31, Seibu Shibuya is stepping back into the past with a unique event that will undoubtedly evoke feelings of nostalgia. This exhibition, titled the Heisei Retro Exhibition, focuses on items that were popular among students in the Heisei period, reminding attendees of a simpler, colorful time.

The event prominently features Sanho Jewelry's iconic character, Hoppé-chan, who will celebrate her 15th anniversary in 2025. Visitors will be able to enjoy a wide variety of exclusive merchandise and participate in special events featuring Hoppé-chan in her latest incarnation: the Gyaru Hoppé-chan! This character, representing the cool and stylish girls of the Heisei era, is set to captivate all who enter the venue.

Sanho Jewelry's Heisei Retro Shop


Sanho has created a distinct space for visitors, filled with handmade items. Each piece has its own unique expression, giving fans an authentic taste of the era's charm. Among highlighted products are:
  • - Gyaru Hoppé-chan Mega Plushies priced at ¥1,650 each for the black and white versions.
  • - Various snacks themed around Hoppé-chan, including Hoppé-chan popcorn at ¥600 and a fun hand-squeezing kit for ¥3,480.

Special Offers and Giveaways


As a special treat during the event, Seibu Shibuya will offer exclusive merchandise with purchase amounts:
  • - Spend over ¥3,000 to receive a Hoppé-chan Uchiwa fan.
  • - Spend over ¥5,000 for the fan plus a Cool-Gyaru Pattern Shopper.
  • - Spend over ¥8,000 and receive the fan, the shopper, and a Catalog Pattern Clear File.
While supplies last, these items are a must for any nostalgic collector!

NEO Heisei Retro Exhibition


This year's event aligns with the ongoing resurgence of Heisei retro culture, which has stirred up feelings of both nostalgia and excitement. Shibuya, a hub of creativity and culture, will showcase an array of items and trends that encapsulate this distinctive period.

Overview of Dates and Details:
  • - Event Dates: July 24 to August 31
  • - Location: Event Space, 2nd Floor of A Building
  • - Ticket Price: ¥1,600 in advance, ¥1,800 at the door
  • - Last Entry: 30 minutes before closing
  • - Closing on Last Day: 6 PM
Given the year 2025 marks the 15th anniversary of Hoppé-chan and a quarter-century since the millennium, it’s the perfect time to reflect on the past while embracing the future.

For those who didn’t experience the Heisei period, the exhibition offers a fresh perspective, providing a glimpse into the culture that shaped Japan. It’s a true treasure trove for both seasoned fans and the new generation curious about Japan’s vibrant history.

Venue Information


  • - Address: 21-1 Udagawacho, Shibuya-ku, Tokyo 150-8330
  • - Phone: 03-3462-0111
  • - Hours: 10 AM - 8 PM daily
For the latest updates, please visit Seibu Shibuya’s official website.
Link: Seibu Shibuya

Prepare to be awash in a wave of nostalgia and discover the vibrant echoes of the Heisei era at Seibu Shibuya this summer!


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Topics Consumer Products & Retail)

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