#V.A. #Uniform Experiment #Yuni Yoshida

Discover the Unique Collaboration: Uniform Experiment and Yuni Yoshida

In an exciting celebration of creativity, the renowned Japanese brand Uniform Experiment is set to unveil a captivating pop-up store in collaboration with the acclaimed art director Yuni Yoshida. From July 18, 2025, the event will take place at the concept store V.A. located in Tokyo, featuring a meticulously curated selection of products that combine Yoshida's artistic vision with the bold designs of Uniform Experiment.

The Vision Behind Yuni Yoshida

Yuni Yoshida is famous for his ability to transform ordinary objects into extraordinary works of art. Rejecting the reliance on computer-generated imagery, he focuses on using tangible materials to craft his pieces. This results in a unique style characterized by a sense of uncanny realism and striking impact. His work stimulates the visual senses, inviting viewers to engage and reflect deeply. In this collaboration, Yoshida has developed seven new artworks that promise to capture the essence of his creative philosophy.

A Canvas of Apparel and Lifestyle Products

Instead of merely printing the artworks onto products, Yoshida has ingeniously envisioned clothing and accessories as canvases. The collection includes an array of items—from stylish T-shirts and shirts to practical goods like keychains and notebooks. Each piece reinterprets Yoshida’s art into easily wearable forms, creating a dialogue between fashion and visual art.

Featured Artwork: FRUITS PLANET

One of the highlights of the exhibition is the FRUITS PLANET, which beautifully portrays planetary bodies using fruit. Each celestial body gains a personality conveyed through the vibrant colors and shapes of an array of fruits.

• - YUNI YOSHIDA: FRUITS PLANET S/S TEE - ¥13,200 (NAVY)
• - YUNI YOSHIDA: FRUITS PLANET TOTEBAG - ¥9,900 (NAVY)
• - YUNI YOSHIDA: FRUITS PLANET POUCH - ¥6,600 (NAVY)
• - YUNI YOSHIDA: FRUITS PLANET NOTEBOOK - ¥2,200 (NAVY)
• - YUNI YOSHIDA: FRUITS PLANET COLOR PENCILS - ¥2,200 (NAVY)

Featured Artwork: FLOWER

The FLOWER series presents a single flower depicted in a mosaic fashion that evokes a sense of anomaly. Using real flower petals, it creates a captivating balance of precision and abstraction.

• - YUNI YOSHIDA: FLOWER SHIRT - ¥29,700 (LIGHT BLUE, WHITE)
• - YUNI YOSHIDA: FLOWER NOTEBOOK SET - ¥6,600 (3 COLOR)
• - YUNI YOSHIDA: FLOWER BLANKET - ¥17,600 (WHITE)
• - YUNI YOSHIDA: FLOWER S/S TEE - ¥11,000 (PINK, PURPLE, YELLOW)

Featured Artwork: MUD DOLL

The unique MUD DOLL blends charm and creativity, molding a teddy bear from clay and soil. This piece explores the juxtaposition of human-made objects and natural phenomena.

• - YUNI YOSHIDA: MUD DOLL SHIRT - ¥31,900 (GREEN, WHITE)
• - YUNI YOSHIDA: MUD DOLL S/S TEE - ¥11,000 (PURPLE, WHITE)
• - YUNI YOSHIDA: MUD DOLL HANDKERCHIEF - ¥3,300 (PURPLE, WHITE)
• - YUNI YOSHIDA: MUD DOLL KEYRING - ¥3,850 (PURPLE, WHITE)
• - YUNI YOSHIDA: MUD DOLL STICKER SET - ¥2,970 (3 COLOR)

Pop-Up Store Details

• - Duration: July 18 (Friday) to July 27 (Sunday), 2025
• - Hours: 10:00 AM to 8:00 PM
• - Location: V.A., 6-1-9 Jingumae, Shibuya, Tokyo
• - Official Website: vatokyo.com
• - Instagram: @va.tokyo

About Uniform Experiment

Founded in 2008 by SOPH. and Hiroshi Fujiwara of fragment design, Uniform Experiment is an experimental label focused on men’s clothing that breaks away from traditional design conventions. Their approach embraces various cultural elements to foster innovation and create unparalleled products that redefine the brand's identity.

About Yuni Yoshida

Born in 1980 in Tokyo, Yuni Yoshida graduated from Tokyo University of the Arts. He began his career at Onuki Design, later gaining international acclaim with his unique artistic style in various mediums, including advertising and fashion. Having held numerous exhibitions domestically and internationally, he continues to push the boundaries of visual art, with his recent exhibition