Launch of 'Planning Professional™ Training Course: Official Textbook' by Takechika Tsurutani

Introduction to Planning Professional™

In the ever-evolving business landscape, mastering proposal writing is crucial for professionals involved in marketing and sales. The new textbook titled "Planning Professional™ Training Course: Official Textbook" authored by Takechika Tsurutani, is designed to equip individuals with the skills necessary to excel in proposal development and marketing strategies.

Who Should Attend?

This course is ideal for:

- Business professionals eager to learn how to create compelling project proposals.
- Individuals seeking common marketing concepts for their organizations.
- Those who frequently prepare proposals in roles such as planning or sales.

Success Stories of Corporate Training

The curriculum has been adopted by numerous large corporations across various sectors including advertising, finance, strategy consulting, and manufacturing. The approach outlined by Tsurutani emphasizes understanding client expectations and crafting emotional narratives that resonate with audiences, a vital skill that elevates the quality of any proposal.

The Challenge of Modern Marketing

Today's marketplace is saturated with generic, product-focused marketing strategies. Relying on cookie-cutter methods or regurgitating content found online through blogs and AI tools can lead to missed opportunities. Clients are quick to detect such discrepancies; they yearn for presentations imbued with genuine passion and a clear commitment to understanding their needs. Tsurutani believes that successful proposals shine because of the authors' dedication and relentless pursuit of excellence, creating compelling emotional narratives that captivate decision-makers.

Course Content Overview

The book is structured into several comprehensive chapters:

Chapter 1: Introduction to the Planning Professional™

This chapter sets the groundwork for understanding the essential traits of a successful planner.

Chapter 2: Overview of Marketing Strategies

1. What marketing strategy is?
2. The general framework of marketing strategies

Chapter 3: Research and Design Phase

1. 3C Analysis
2. SWOT Analysis
3. Will Can Must Framework
4. Domain Determination

Chapter 4: Policy and Strategy Formulation Phase

1. MW Framework
2. Business Schema
3. STP Strategy
4. Strategic Concept Determination

Chapter 5: Basic Strategy Development Phase

1. The Basics of 4P Strategy
2. Product Strategy
3. Pricing Strategy
4. Distribution Strategy
5. Promotional Strategy
6. Growth-Focused Strategies

Chapter 6: Planning Development Phase

1. Establishing Goals (KGI, KSF, KPI)
2. Resource Calculation
3. Organizational Structuring
4. Action Plans and Improvement Methods

Chapter 7: Financial Planning Phase

1. Financial Planning and Return on Investment (ROI)
2. Sales Planning
3. Human Resource Planning
4. Expense Planning
5. Comprehensive Financial Strategy

Each chapter of the book is meticulously crafted, drawing on Tsurutani's extensive experience across various industries, including marketing, sales, and executive consultations. He has successfully handled 600 planning proposals over his career, with an impressive competitive win rate of 80% between 2020 and 2021.

About the Author

Takechika Tsurutani, founder of the Planning Professional™ training school, is a seasoned expert who has spent decades honing his skills in business planning, sales, and marketing across diverse industries. He launched his company, People Communications, in 2020, aiming to enhance strategic planning and marketing for businesses, especially for public offerings and large-scale enterprises. His holistic vision goes beyond conventional segmented marketing skills, focusing on comprehensive training to cultivate true Planning Professionals.

This latest textbook is not just a course guide; it's an anthology of Tsurutani's lifelong dedication to the art of planning and marketing. It serves as a definitive handbook for those ready to open new avenues in their business endeavors.