Schafer Condon Carter Partners with Ortega to Elevate Brand Presence in Mexican Cuisine Market

A New Era for Ortega: Collaborating with Schafer Condon Carter

Ortega®, a well-known name in the world of Mexican cuisine, has made a significant move by partnering with Schafer Condon Carter (SCC), a prominent creative agency based in Chicago. This collaboration aims to not only elevate the Ortega® brand but also to expand SCC's footprint in the consumer packaged goods industry, particularly within the vibrant Mexican food market.

Revamping a Trusted Brand

SCC is poised to invigorate Ortega's already extensive portfolio, which includes popular items such as taco shells, kits, seasonings, and the leading taco sauce brand in the United States. This partnership represents a fresh approach to brand visibility, engaging existing customers while enticing new ones through innovative marketing strategies.

Ben Behrman, CEO and President of SCC, expressed enthusiasm for the collaboration. He remarked, "We are thrilled to partner with such a trusted brand in the Mexican food space. Our team is eager to leverage our expertise in the sector to forge fresh and impactful campaigns that resonate with consumers."

Craig Miller, SCC's Chief Creative Officer, highlighted the agency's commitment to creative innovation. He stated, "Our goal is to reimagine the Ortega® brand, creating campaigns that speak to consumers' love for Mexican cuisine and introduce Ortega to a new generation of customers."

Strategies for Engagement

The forthcoming campaigns will not only focus on traditional marketing but will also explore experiential marketing avenues. The objective is to make Ortega's presence felt in kitchens around the country through significant media outreach and engaging creative content. As Chris Kirwin, Director of Brand Marketing at BG Foods, mentioned, this partnership aligns perfectly with the mission to expand Ortega's appeal and tap into broader consumer demographics.

SCC's Broader Ambitions

This partnership with Ortega® is in line with SCC's strategic initiatives, which have also seen them securing the role of Agency of Record for the U.S. Highbush Blueberry Council and launching campaigns for educational institutions such as Fusion Academy. SCC's commitment to diverse sectors signifies a robust and strategic approach to brand building in various industries.

Looking Ahead

As the partnership takes shape, it promises to deliver impactful marketing initiatives that honor Ortega’s heritage while looking forward to innovative product introductions and exciting consumer experiences. Those eager to learn more about the collaboration can view a special announcement video created by the SCC team.

In conclusion, this partnership signals a promising new chapter for both Ortega and SCC. As they blend creativity and strategic marketing, consumers can anticipate fresh perspectives and products that celebrate the rich flavors of Mexican cuisine. To discover more about Ortega's offerings, visit Ortega's website, and for more insights into SCC's portfolio, check out SCC's site.

With a clear vision and a shared commitment to excellence, this partnership is set to make waves in the food industry, enriching the culinary experiences of households across America.