Subaru Expands Commitment to Shelter Animals with New Donation and Media Campaign
In a significant move to bolster animal welfare, Subaru of America has announced an expansion of its partnership with the ASPCA® through its Subaru Loves Pets® initiative. This new collaboration comes with a $25,000 donation aimed at improving the lives of shelter animals nationwide. The initiative was revealed on October 19, 2026, highlighting Subaru's ongoing commitment to the cause, which has spanned nearly two decades since the inception of the Subaru Share the Love® Event in 2008.
The partnership between Subaru and the ASPCA has been pivotal in supporting animal welfare organizations, with Subaru proudly standing as the largest corporate donor to the ASPCA. Over the years, Subaru has donated more than $75 million to assist in the rescue, adoption, transport, and healthcare of over 900,000 animals across the country. The latest donation will further strengthen these efforts, allowing them to reach even more animals in need of loving homes.
Alan Bethke, Senior Vice President of Marketing at Subaru, expressed his gratitude for the partnership, stating, "The bond between pets and people is transformative, and seeing the positive impact of this partnership reinforces our dedication to supporting vulnerable animals." This new wave of efforts is focused on making a real difference, particularly for older and disabled dogs, known affectionately as "Underdogs," who often linger in shelters awaiting adoption.
Every October, Subaru celebrates National Make A Dog's Day, a day dedicated to encouraging dog lovers to do something special for their canine companions. This year, Subaru plans to amplify the event by collaborating with local animal welfare organizations to prepare shelter pets for adoption while promoting awareness about the importance of supporting underdogs. Alongside the local events, Subaru and iHeartImpact will launch a national media campaign designed to reach millions, encouraging the public to consider adopting or fostering pets in need.
Meredith Galli, Director of Corporate Partnerships at the ASPCA, highlighted the importance of this funding, noting that support from corporate partners like Subaru is essential in delivering better outcomes for vulnerable animals. "The ASPCA is honored to receive this generous donation from Subaru and iHeartImpact, as it strengthens our efforts in supporting animals across the nation," Galli remarked.
The necessity for help remains pressing, as statistics from the ASPCA indicate that an estimated 5.8 million dogs and cats entered shelters and rescues in 2025 alone. Subaru, the ASPCA, and iHeartImpact aim to inspire greater public engagement in animal adoption and welfare efforts, leveraging iHeartMedia's expansive reach to share their message widely.
"National Make A Dog's Day serves as a powerful reminder of the difference we can all make in the lives of shelter animals," said Jenna Craig, President of iHeartMedia's National Media Team. With a dedicated effort to raise awareness about pet adoption, this partnership intends to inspire audiences to act, whether through fostering, adopting, or supporting shelter pets.
Subaru's longstanding commitment to animal welfare, reinforced through this latest initiative, not only emphasizes their business philosophy but also showcases their dedication to being more than just a car manufacturer. They are committed to making a lasting impact in communities across the country.
For those looking to join Subaru in supporting shelter animals, more information can be found at Subaru.com/pets. This platform serves as a portal for individuals to discover how they can take action and champion the cause of animal welfare.
In conclusion, Subaru of America, together with the ASPCA and iHeartMedia, is poised to drive meaningful change for shelter animals and inspire a new wave of compassion among pet lovers everywhere. This robust collaboration reflects a deep and enduring commitment to animal welfare, promising a brighter future for our furry friends in need.
The partnership between Subaru and the ASPCA has been pivotal in supporting animal welfare organizations, with Subaru proudly standing as the largest corporate donor to the ASPCA. Over the years, Subaru has donated more than $75 million to assist in the rescue, adoption, transport, and healthcare of over 900,000 animals across the country. The latest donation will further strengthen these efforts, allowing them to reach even more animals in need of loving homes.
Alan Bethke, Senior Vice President of Marketing at Subaru, expressed his gratitude for the partnership, stating, "The bond between pets and people is transformative, and seeing the positive impact of this partnership reinforces our dedication to supporting vulnerable animals." This new wave of efforts is focused on making a real difference, particularly for older and disabled dogs, known affectionately as "Underdogs," who often linger in shelters awaiting adoption.
Every October, Subaru celebrates National Make A Dog's Day, a day dedicated to encouraging dog lovers to do something special for their canine companions. This year, Subaru plans to amplify the event by collaborating with local animal welfare organizations to prepare shelter pets for adoption while promoting awareness about the importance of supporting underdogs. Alongside the local events, Subaru and iHeartImpact will launch a national media campaign designed to reach millions, encouraging the public to consider adopting or fostering pets in need.
Meredith Galli, Director of Corporate Partnerships at the ASPCA, highlighted the importance of this funding, noting that support from corporate partners like Subaru is essential in delivering better outcomes for vulnerable animals. "The ASPCA is honored to receive this generous donation from Subaru and iHeartImpact, as it strengthens our efforts in supporting animals across the nation," Galli remarked.
The necessity for help remains pressing, as statistics from the ASPCA indicate that an estimated 5.8 million dogs and cats entered shelters and rescues in 2025 alone. Subaru, the ASPCA, and iHeartImpact aim to inspire greater public engagement in animal adoption and welfare efforts, leveraging iHeartMedia's expansive reach to share their message widely.
"National Make A Dog's Day serves as a powerful reminder of the difference we can all make in the lives of shelter animals," said Jenna Craig, President of iHeartMedia's National Media Team. With a dedicated effort to raise awareness about pet adoption, this partnership intends to inspire audiences to act, whether through fostering, adopting, or supporting shelter pets.
Subaru's longstanding commitment to animal welfare, reinforced through this latest initiative, not only emphasizes their business philosophy but also showcases their dedication to being more than just a car manufacturer. They are committed to making a lasting impact in communities across the country.
For those looking to join Subaru in supporting shelter animals, more information can be found at Subaru.com/pets. This platform serves as a portal for individuals to discover how they can take action and champion the cause of animal welfare.
In conclusion, Subaru of America, together with the ASPCA and iHeartMedia, is poised to drive meaningful change for shelter animals and inspire a new wave of compassion among pet lovers everywhere. This robust collaboration reflects a deep and enduring commitment to animal welfare, promising a brighter future for our furry friends in need.
Topics Policy & Public Interest）
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