Exciting Announcement: The Baton Yokoku Conference 2025 to Address Local Challenges

The Ministry of the Environment in Japan is set to participate in the much-anticipated "Baton Yokoku Conference 2025," which will be held on October 31, 2025, at THE CAMPUS, the Shinagawa office of Kokuyo Corporation. This event is co-hosted by Smiles Inc., headquartered in Meguro, Tokyo, under the leadership of CEO Wataru Nozaki. The conference aims to connect local challenges to future values, providing a space for constructive dialogue and learning among local government officials, private sector representatives, students, and experts.

This year, the conference will feature a unique workshop that simulates the Baton Yokoku-style problem-setting process, inviting participants to experience hands-on activities alongside engaging talks and exhibitions. Attendees can expect to see both the challenges and creative solutions presented in various forms, encouraging thought, discussion, and the exchange of ideas.

Key Features of the Conference

Learn, Engage, and Collaborate

The Baton Yokoku Conference will focus on two major themes: "Problem Setting" and "Creative Perspectives." This year's special theme is "A Grand Exhibition of Local Challenges - Focusing on the Hints and Insights of Our Regions." The event seeks to illuminate innovative cases being tackled by local governments, businesses, and institutions across the country.

Participants can enjoy talks, exhibits, workshops, and a networking session aimed at fostering collaboration to address local issues. Don't miss the chance to glean insights and solutions while mingling with others who share a passion for community betterment.

Notable Speakers and Sessions

The conference features a lineup of influential speakers, including Tomoko Uetake, the head of the Regional Circular Symbiosis Promotion Office at the Ministry of the Environment. Her keynote speech will elaborate on the concept of a "Regional Circular and Symbiotic Society," outlined in Japan's 5th Basic Environment Plan. This approach seeks to create a multifaceted solution to the environmental, social, and economic dilemmas within each region.

In addition, attendees will hear from key figures such as Yukiki Horita, who operates the innovative roadside station "Michi-no-Eki PIA21 Shihoro" in Hokkaido, and Reina Kuribayashi, a finalist in the Atotsugi Koshien competition representing local supermarkets in Niigata. The day will be filled with discussions on various aspects of regional revitalization, innovative entrepreneurship, and media-driven community initiatives.

Workshops and Exhibitions

One of the highlights will be the workshop titled "Kadai-etto," where participants will explore local challenges by engaging in group work designed to foster idea generation. They will work on revitalizing the Yokoku shopping district through the Baton Yokoku problem-setting methodology.

Additionally, the "Hints and Insights Exhibition" will showcase successful case studies from around Japan, revealing the nuances of problem setting and solutions through innovative approaches. Attendees can also visit the "Imaginary Travel Agency" exhibition which will match visitors with unique travel destinations based on Japan's local tourism materials.

Networking Opportunities

The conference will also provide a platform for networking, with a special business card exchange event where representatives from municipalities, regional businesses, and students can connect as collaborators tackling local issues.

Corporate Background

Smiles Inc. is recognized for merging business initiatives with consulting to promote fresh lifestyles through various ventures, including the well-known "Soup Stock Tokyo." The company looks to uncover and illuminate the hidden values and culture within local communities.

Kokuyo Corporation, established in 1905, has evolved into a comprehensive manufacturer and seller of stationery and office furniture, aiming to enrich workspace and lifestyle experiences across all domains.

Stay tuned for additional updates as we approach this landmark conference!