TheCRM Welcomes Shane Marcum as COO to Propel Growth in AI-Driven Retail Technology

TheCRM Appoints Shane Marcum as COO

In a significant move aimed at accelerating its growth, TheCRM has named Shane Marcum as the new Chief Operating Officer. This appointment comes at a time when the demand for AI-driven dealership technology is on the rise, and Marcum's expertise is expected to propel the company into a new phase of success.

Shane Marcum, a seasoned veteran with over 30 years in dealership operations, technology innovation, and executive leadership, has made a name for himself by transforming industry challenges into strategic opportunities. Previously, he held top positions at Dominion Enterprises and was instrumental in the growth of Dealer Specialties, where he served as President. Marcum also has hands-on experience as a dealership owner, successfully scaling a Ford franchise to impressive exit multiples within just four years.

Richard Keith Latman, the Founder and CEO of TheCRM, expressed confidence in Marcum's ability to lead the company through this critical phase. He stated, "Bringing Shane on as COO isn't just a decision—it's a defining moment for TheCRM. His vision and expertise will help us scale ambitions and lead to meaningful impacts across the dealer landscape."

In his role as COO, Marcum aims to enhance operational scalability and deepen industry alignment by applying what he calls 'chain leadership theory.' This approach emphasizes empowering team members through trust and clear communication, allowing for focused execution and impactful results. He believes that the combination of robust leadership and advanced technology can lead to unprecedented advancements in dealership success.

"TheCRM isn't just another platform—it's a leap forward for dealerships," said Marcum. He emphasized the transformative power of AI, which he believes equips dealers with a competitive advantage like never before. His mission is not just to meet the current needs of dealers but to elevate them to new heights of efficiency and success. "This isn't about incremental improvement—it's about redefining what's possible," Marcum asserted.

The CRM specializes in AI-powered dealership technology, offering an advanced unified selling system aimed specifically at automotive and RV retailers. By streamlining operations and employing a data-driven approach, TheCRM is transitioning dealerships beyond the limitations of traditional tools into a more adaptable and efficient future. Its technology aligns with modern dealership requirements, enabling smarter, faster operations in secure environments compliant with global regulations.

Marcum's strategic vision aligns perfectly with the increasingly tech-driven landscape of the automotive industry. His leadership will not only guide TheCRM's expansion efforts but also position the company as a key player in providing integrated solutions that drive success and customer engagement. As he steps into his new role, the industry watches closely, anticipating the innovative changes and strategic advancements he will bring to TheCRM.

This pivotal appointment indicates a clear commitment to embracing cutting-edge technology in dealership operations and a drive toward redefining the future of automotive retail. With Shane Marcum at the helm, TheCRM is poised to reach new heights in the evolving landscape of the automobile and RV dealership market.