#USA #Consumer Electronics #Bridgewater #Brother International #Circana

Brother International Gains Recognition with Circana Awards

Brother International Corporation has made headlines as it wins significant accolades in the world of consumer electronics. Announced on February 4, 2026, the company has been awarded the Top Increase Market Share in North America in the category of Inkjet and Laser Printers. Additionally, Brother has garnered the prestigious title of Consumer Performance Award Leader for Laser Printers from Circana, a leader in tech and market data.

This recognition coincides with the annual Consumer Electronics Show (CES), underscoring the importance of innovation and market growth in the tech industry. The award program honors brands based on key performance indicators, including market share increase, quick turnaround on products, and substantial e-commerce market share growth. Notably, this marks the first time Brother International has received a Circana award, a milestone the company celebrates with pride.

Andrew Sivori, Brother's Senior Director of Small and Home Office Product Marketing, expressed his enthusiasm over the recognition, stating, "Being recognized by Circana for the first time is a meaningful milestone for Brother and a reflection of our long-standing commitment to serving our customers. For more than a century, we've delivered dependable and innovative printing solutions, and we remain focused on evolving our product lines and strengthening our position in the printer landscape to better support the changing needs of our customers."

The Brother portfolio of printing solutions showcases a blend of tradition and innovation. Leveraging over 100 years of experience, Brother continuously refreshes its line of printers to ensure they meet modern demands in both homes and offices. Their products are designed to provide maximum productivity, offering features like crisp text printing, vibrant color output, and high-volume capabilities. With their durable and efficient technology, customers can confidently rely on Brother printers whether for personal or professional use.

As Brother looks ahead, the company is committed to expanding its offerings and providing future-forward solutions that further solidify its place in the competitive printer industry. The company’s pledge to remain "At Your Side" resonates with its dedication to evolving alongside customer needs.

Circana, the organization behind the awards, is well-known for delivering technology and data analytics to businesses in fast-moving consumer goods sectors. Their expertise enables companies to analyze their market share and understand consumer behavior, paving the way for strategic growth in a rapidly changing market. Circana’s Liquid Data® platform provides brands with actionable insights drawn from an extensive database built over decades of experience.

About Brother: Brother International Corporation has carved a niche as a leading provider of home office and business products, as well as solutions for sewing and crafting enthusiasts. With over a century of experience, this entity has a robust global presence with sales surpassing $6 billion. The company’s corporate headquarters is located in Bridgewater, NJ, and it operates multiple facilities across the United States and Latin America, including subsidiaries in Canada, Brazil, and Argentina. For those interested in learning more, further information can be found on Brother's official website.

As Brother International continues to innovate and adapt, the accolades from Circana reinforce its commitment to excellence and its pivotal role in the evolving consumer electronics landscape.