#United Kingdom #Nottingham #Cronofy #BGF #Scheduling Technology

Cronofy Secures £15 Million from BGF to Propel Growth

In a significant move for its expansion plans and product innovation, Cronofy, a UK-based company renowned for its embedded scheduling infrastructure, has successfully secured a £15 million investment from BGF, a leading growth capital investor in the UK and Ireland. This funding will significantly bolster Cronofy's efforts to refine and enhance its scheduling solutions, catering to businesses across various sectors globally.

Founded in Nottingham, Cronofy has emerged as a trailblazer in the scheduling technology landscape with its platform used by more than 180,000 organizations worldwide. The real-time, secure scheduling capabilities provided by Cronofy are embedded seamlessly into existing business workflows and applications, delivering essential scheduling functionalities across multiple industries, including recruitment, healthcare, and professional services.

The minds behind Cronofy, co-founders Adam Bird and Garry Shutler, recognized the need for a fresh architectural approach to enable scalable embedded scheduling while ensuring security and privacy. Over the years, their integrated platform has garnered the trust of major brands, including Indeed, Houzz, and Docplanner. In a testament to its efficiency, leading fintech company Wise reported a staggering reduction in interview scheduling time—from six days to just 90 minutes—thanks to Cronofy's innovative solutions.

With this recent investment from BGF, Cronofy aims to enhance its core product offerings, explore new use cases, and accelerate growth in international markets. Notably, the U.S. already accounts for over 60% of the company’s revenue, indicating a ripe opportunity for further expansion. Despite its fast-paced growth, Cronofy remains committed to maintaining the highest EU compliance standards and implementing security measures designed into its product from the ground up.

Adam Bird, the CEO and co-founder of Cronofy, expressed enthusiasm about the partnership with BGF, stating, "We were looking for a partner to support the next phase of our growth journey, and BGF provides the expertise, flexibility, and scale necessary to help us achieve our goals. Scheduling is a vital yet often overlooked business function, and our aim is to demystify it in a secure, privacy-first manner for organizations around the world. Over the last decade, we have developed a platform that integrates smoothly into the systems our clients already utilize, ultimately saving them time and enhancing efficiency. This investment positions us to amplify our impact in even more industries and around the globe."

Seb Saywood, a partner at BGF, lauded Cronofy as a standout success story in the tech sector, highlighting its global recognition for dependable embedded scheduling infrastructure. He added, “The return on investment for diverse customer types and sizes, including enterprise solutions, is impressive. With a customer-centric and product-first growth strategy that has already generated a significant percentage of sales in the mature U.S. market, we are excited to collaborate with this remarkable management team who possess a proven track record in addressing customer challenges and scaling tech firms.”

Experts from both Cronofy and BGF played vital roles in this transaction, providing comprehensive advisory support throughout the process.

As they look ahead, Cronofy is poised to not only enhance its product line but also to continue defining the future of embedded scheduling technologies. By leveraging this new funding, they aim to increase efficiency for their clients and make scheduling as intuitive and straightforward as possible in an ever-evolving business landscape.

About Cronofy

Cronofy specializes in providing state-of-the-art scheduling solutions that seamlessly integrate with existing calendars and business infrastructures. Their technology diminishes the administrative burden on organizations while enriching user experience through dependable, automated scheduling solutions.

For more information about Cronofy, visit cronofy.com or follow them on social media: @cronofy.

About BGF

BGF is one of the largest and most experienced growth capital investors in the UK and Ireland, adopting a minority, non-controlling investment strategy. With a national network of 15 offices, BGF supports various growing businesses by providing long-term capital and strategic advisory services. BGF is recognized as a certified UK B Corporation, reflecting its commitment to social responsibility and sustainable business practices.

To learn more about BGF’s investment approach, visit bgf.co.uk or follow @BGFinvestments.