Bata Strengthens Global Creative Vision with Strategic Appointment of Miguel Esquide

Bata Strengthens Global Creative Vision with Strategic Appointment

Bata, the global footwear and fashion leader, has recently announced an exciting development in its leadership structure with the appointment of Miguel Esquide as the Chief Design Officer. This strategic move embodies Bata's unwavering commitment to innovation and creativity as it seeks to resonate with the modern consumer around the world.

With over two decades of extensive experience in prestigious brands, Esquide's expertise is expected to be instrumental in steering Bata's creative direction while bolstering the brand's identity. Highlighted in renowned publications such as Vogue, Esquide co-founded the luxurious brand 1CONCEPT, known for its daring aesthetics embraced by cultural icons such as Miley Cyrus and Rosalía. Furthermore, he has made significant contributions to the design and strategy for footwear at INDITEX, where he worked with prominent labels like Lefties, Zara, and Pull&Bear.

Esquide's proven ability to craft collections that resonate with consumers and execute impactful campaigns aligns perfectly with Bata’s vision of delivering stylish and accessible footwear for all. As Chief Design Officer, he will oversee Bata’s core brand as well as its subsidiaries, including Bata RedLabel and Bata Comfit. Operating from Padua, Italy, Esquide will lead a talented team of designers focused on blending Bata's rich heritage with contemporary design elements to ensure the brand remains appealing and relevant to today’s consumers.

Sandeep Kataria, the CEO of Bata, stated, "At Bata, we are reinforcing our commitment to design innovation by appointing a Chief Design Officer to our leadership team. This critical step reflects our vision of placing design at the core of our brand evolution, paving the way for bold, captivating collections that embody our dedication to craftsmanship and style."

Kataria further emphasized the importance of Esquide’s modern approach, noting, "His ability to make design distinctive and commercially impactful will be crucial in continuing to elevate the Bata brand and inspire deeper connections with consumers globally."

Founded in 1894, Bata is recognized as a global leader in footwear, providing high-quality, stylish, and comfortable shoes for men, women, and children across more than 56 countries worldwide. With a legacy built on craftsmanship and customer satisfaction, the company aims to continue evolving its offerings while adhering to its core values.

For further inquiries, the press can reach out to Sarah Stocchetti, the Global Corporate Communications Manager, at [email protected] or call +41 21 613 40 00.

Future Perspectives

Bata's strategic growth plan hinges on innovative leadership that understands the nuances of modern consumer preferences. With Miguel Esquide at the helm of creative design, Bata is poised to not only maintain its relevance in an increasingly competitive market but to lead with inventive designs that cater to the demands of style-conscious consumers. This bold appointment may well signal a new chapter for Bata, enhancing its capacity to blend functionality with high-fashion aesthetics, ensuring it stands out in the crowded footwear landscape. As the industry evolves, so too will Bata's offerings, underlining the brand's commitment to sophistication and accessibility for all its users.