#Japan #Tokyo #Shohei Ohtani #King Seiko #VANAC

King Seiko's Latest Campaign with Shohei Ohtani

On June 17, Seiko Watch Corporation will debut the new commercial titled "The Dawn of Time," featuring the well-known Los Angeles Dodgers player, Shohei Ohtani. This latest campaign from King Seiko focuses on the importance of living each day with intention, intertwined with a compelling narrative surrounding the VANAC series.

A Legacy Reimagined

Founded in 1961, King Seiko has been a trailblazer in Japanese mechanical watch evolution throughout the 1960s. After a hiatus of approximately 50 years, the brand made a remarkable comeback in 2022, showcasing exceptional performance and refined design that reflects its high-end mechanical watch heritage. King Seiko continues to enchant with the remarkable attributes of its contemporary offerings.

The VANAC collection was originally launched in 1972 and distinguished itself with vibrant colors and innovative multi-faceted case designs. Nearly half a century later, the new generation of VANAC seeks to retain the spirit of the original, embodying strength and renewal in the world of timepieces.

The Dawn of Time

In the commercial, we see Ohtani set powerful goals while embodying resilience and determination, reminiscent of how the original 1972 VANAC models pushed the boundaries of mechanical timekeeping. Ohtani's compelling presence illustrates the concept of seizing each day with purpose—as the dawn of a new day symbolizes new beginnings, reflecting the powerful duality of past and future.

"Every day contributes to who I am now. Can I measure time with intent?" - KING SEIKO

Watch Launch Details

In this campaign, Ohtani is seen wearing the new King Seiko VANAC SDKV001, set to go on sale on July 11. The commercial encapsulates his journey through training and competition, mirroring the innovative spirit of the King Seiko brand.

Special Interview

Along with the commercial, Seiko will also unveil a special interview with Ohtani discussing his views on the design of King Seiko, which he admires for its rich colors and elegant balance, as well as his philosophy of “intentional time.”

"When I am marking time with a strong will, for me it is during my time on the field. While there might be moments that seem trivial, aiming to achieve something meaningful provides a richer experience."

In the interview, he expresses his sentiments about approaching the latter stages of his playing career with an eager mindset, cementing his focus on what the future holds.

Product Specifications

The King Seiko VANAC collection's design concept is inspired by the vast horizon seen from Tokyo, combining smooth mirrors and hairline finishes to create a stylish bracelet that reflects its essence. The new movement, Caliber 8L45, promises stability and longevity with a 72-hour power reserve.

The regular models are available in three stunning colors, each representing a different time of day in Tokyo: sunset purple, midnight navy, and dawn silver. Their limited-edition counterpart boasts a striking gold indicator inspired by the majestic sunrise over the city.

Conclusion

As we anticipate the launch of King Seiko's VANAC collection, it's evident that the narrative entwined with Shohei Ohtani’s dedication and the watch's elegance is set to resonate with watch enthusiasts and fans alike. Explore the new collection and the campaign through the link provided to engage with this ongoing legacy of craftsmanship and precision.

See the full commercial and the interview at Seiko Watch Japan's YouTube channel and don't miss bringing home a piece of this remarkable collection starting July 11.