#Japan #Tokyo #San-X #Sumikko Gurashi #Retro Merchandise

Exclusive Launch of Sumikko Gurashi Merchandise

San-X Co., based in Chiyoda, Tokyo, has exciting news for fans of cute characters! On July 18, approximately 4,000 post offices across Japan will unveil a special line of Sumikko Gurashi merchandise featuring a charming retro postal worker theme. This new collection promises to delight with items designed to add a touch of whimsy to everyday life.

Adorable Characters in Retro Postal Attire

The newly designed merchandise showcases Sumikko Gurashi characters dressed in adorable postal worker outfits, delivering letters to bring smiles to hearts. The selection includes:

1. Shoulder Bag - A practical yet stylish bag with a shoulder strap, perfect for outings. Its simple design makes it easy to use daily, and you can give it a cute twist by attaching a separate embroidered badge.
- Price: ¥1,760 (including tax)
- Size: approx. H270 × W270 × D10mm
- Material: Cotton, Polyester

2. Long Pouch - This vertically elongated pouch is made from synthetic leather, making it ideal for storing stationery or cosmetics. It even has an internal pocket for organization.
- Price: ¥990 (including tax)
- Size: approx. H70 × W180 × D40mm
- Material: Synthetic leather

3. Embroidered Badge - Available in five different designs, you won’t know which you’ll get until it arrives! These badges can be attached to bags, pouches, or the separately sold shoulder bag for a touch of cuteness. You can also purchase a complete set featuring all five designs.
- Price: ¥700 (including tax)
- Size: max. Φ58mm
- Material: Polyester, Steel

4. Die-Cut Sticky Note Set - Featuring three delightful designs, this set includes 20 sheets per design. Not only practical, but they also add a bit of fun to your notebook or planner.
- Price: ¥600 (including tax)
- Size: max. H70 × W40mm, each with 20 sheets
- Material: Paper

5. Clear File Set (3 pcs) - This set includes A4, A5, and ticket holder clear files adorned with illustrations of the Sumikko Gurashi characters as cute postal workers, perfect for organizing documents in the office or school.
- Price: ¥650 (including tax)
- Contents: 1 each of A4, A5, and ticket holder
- Material: PP

6. Memo Stand (Tokage) - Featuring Tokage as a cute postal worker, this memo stand is perfect for both jotting notes and as a decorative piece for your home or office.
- Price: ¥1,680 (including tax)
- Size: approx. H120 × W50 × D57mm
- Material: PVC (body), Steel (clip)

Limited Availability & Online Sales

All items are limited in quantity. They will be available at post offices nationwide and online at the postal service's shop starting at 0:15 on July 18. Please note that additional shipping fees will apply for online purchases.

• - Visit the Post Office Online Shop

Special Giveaway Campaign

In celebration of this launch, a giveaway campaign will take place from July 18 to July 25, 2025. Participants can win a complete set of all six items by following the official campaign account on X and reposting the campaign post. Don’t miss the chance to win these delightful goodies!

What is Sumikko Gurashi?

Since its debut in 2012, Sumikko Gurashi has captured hearts with the tagline, “This is where I feel at peace.” These characters, characterized by their slightly negative yet endearing personalities, mirror the sentiments of many in Japanese culture, embodying the desire to stay in the corner or at the back of a room. For more information on Sumikko Gurashi, check out their website.

Stay Updated with Sumikko Gurashi

For the latest news on merchandise and events, visit the official Sumikko Gurashi social media channels:

• - Sumikko Gurashi on Twitter

About San-X

San-X has been the creative force behind over 1,000 original characters, including Rilakkuma and Sumikko Gurashi. Their characters blend cuteness with a quirky sense of humor, attracting audiences worldwide. Learn more about San-X here.