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KitchenAid Introduces the Pure Power Blender

In an exciting move for culinary enthusiasts, KitchenAid has unveiled its latest innovation: the KitchenAid® Pure Power Blender. This appliance empowers consumers to redefine how they blend their favorite recipes with unprecedented control and confidence.

A New Era of Blending

Unveiled on June 10, 2025, the Pure Power Blender is engineered with a range of features designed to cater to both hot and cold ingredients. At the heart of its functionality lies a precision speed control knob, enabling users to fine-tune their blending experience with ease. This innovative device integrates a unique 360-degree asymmetrical blade design along with a heat release vent that allows steam to escape during the blending process, ensuring that users can achieve their desired consistency, whether for smoothies, soups, or salsas.

Chad Ries, KitchenAid's Global Brand Marketing Director for Small Appliances, emphasized the importance of user control in the culinary experience. “The Pure Power Blender allows consumers to create the perfect consistency for their preferred recipes—be it a creamy smoothie or a chunky salsa—simply by turning the knob,” reported Ries.

Exceptional Features for Culinary Artists

The KitchenAid® Pure Power Blender offers three versatile presets:
1. Ice Crush - Crushes ice into snow-like particles within seconds.
2. Smoothie Cycle - Easily turns frozen fruits and vegetables into delicious smoothies at the push of a button.
3. Clean Cycle - Simplifies the cleaning process by providing quick and efficient settings for maintaining the blender.

These presets, combined with the powerful precision speed control knob, make this appliance ideal for creating a variety of textures—from chunky guacamole to silky pasta sauces. The variable speed settings allow users to select their desired texture level, further enhancing the versatility of this extraordinary blender.

Design Meets Functionality

The KitchenAid® Pure Power Blender has already caught the attention of industry experts, earning the prestigious Red Dot Award for Product Design 2025 due to its exceptional quality and function. Its sleek Black Matte finish adds an aesthetic appeal, making it a standout addition to any kitchen.

As the market for kitchen appliances continues to expand, KitchenAid recognizes the importance of aesthetics and functionality. The Pure Power Blender embodies this philosophy by merging practical features with an eye-catching design.

Availability & Pricing

This innovative blender will be available for purchase on KitchenAid.com, with a suggested retail price of $129.99. Consumers can expect additional color options to launch in July, expanding the choices to cater to varying kitchen styles and preferences.

KitchenAid has a long-standing history of excellence in kitchen appliances, having originally made a mark in 1919 with its iconic stand mixer and subsequently with the introduction of its first dishwasher in 1949. This tradition of innovation, combined with a commitment to quality, reflects KitchenAid's dedication to providing products that cater to passionate cooks around the world.

For home chefs looking to elevate their culinary creations, the KitchenAid® Pure Power Blender represents a significant step forward in blending technology. By offering unmatched control, power, and sleek design, it paves the way for both novice cooks and seasoned chefs to push the boundaries of their kitchen experiences.

To learn more about this groundbreaking blender and explore KitchenAid's extensive range of appliances, visit KitchenAid’s official website or follow them on social media @KitchenAidUSA.