#Japan #Edamame #Nagaoka #Pizza-La

PIZZA-LA Introduces Local Edamame Pizzas

In an exciting move, PIZZA-LA, operated by Four-Seeds Co., has launched two unique local edamame pizzas, making headlines as the first of their kind in Niigata Prefecture. This initiative is part of the 'Local Production for Local Consumption' project in collaboration with the Nagaoka City Government and JA Echigo Chuetsu. The two pizzas, each celebrating the local edamame harvest, are named 'Mochimochi Mentaiko Cream Pizza Loaded with Nagaoka Edamame' and 'Nagaoka Edamame-Starring Teriyaki Chicken Pizza'. These enticing offerings will be available for sale on July 11, 2026, at the 'Edamame Marche' event in Aore Nagaoka, Niigata.

A Dedicated Local Initiative

The project began with the wish of local staff in Niigata to develop a pizza utilizing local ingredients. The idea sparked discussions with the Nagaoka City Office, which facilitated the introduction to JA Echigo Chuetsu, a local agricultural cooperative. This collaboration enabled the successful development of pizzas featuring Nagaoka grown edamame, showcasing its remarkable qualities to a broader audience. PIZZA-LA, along with local governance and producers, aims to highlight the exceptional flavor of Nagaoka edamame and promote local food culture.

Niigata: The Home of Edamame

Notably, Niigata Prefecture holds the top rank in Japan for edamame cultivation area, making it a flagship location for this beloved vegetable. Despite being the 7th largest when it comes to shipment volumes across the country, it's evident that the consumption rate within the prefecture is significantly high. This popularity underscores the rich cultural significance of edamame among Niigata citizens. The desire to develop pizzas that incorporate this local specialty led PIZZA-LA to craft these innovative offerings.

The Delicious Pizzas on Offer

"Mochimochi Mentaiko Cream Pizza Loaded with Nagaoka Edamame" features a rich mentaiko creamy sauce blended with mascarpone cheese, combined with chewy mochi and the vibrant texture of edamame. This fusion creates a beautiful balance of Japanese and Western flavors in a colorful pizza creation.

On the other hand, the "Nagaoka Edamame-Starring Teriyaki Chicken Pizza" incorporates a deep, sweet onion soy sauce topping accompanied by juicy teriyaki chicken, crowned generously with Nagaoka edamame. The unique popping texture of the edamame, its natural sweetness, and the delicious aroma of seaweed harmoniously blend together, creating a pizza that truly celebrates Nagaoka's culinary offerings.

Both pizzas promise to deliver a fresh and delectable experience, highlighting the seasonal charm of Nagaoka's edamame and designed to be savored during this particular time of year.

Launching at the 'Edamame Marche'

The official launch of these exciting pizzas will occur during the 'Edamame Marche' slated for July 11, 2026. The event, held at the City Hall Plaza Aore Nagaoka, aims to promote the gastronomic delights of the region, particularly spotlighting local edamame. Following this launch, PIZZA-LA plans to feature these pizzas at various events across Niigata throughout the peak edamame season from July to October.

Overview of the Products

• - Product Names:

- Mochimochi Mentaiko Cream Pizza Loaded with Nagaoka Edamame
- Nagaoka Edamame-Starring Teriyaki Chicken Pizza

• - Price: 600 yen per slice (tax included)
• - Sale Date: July 11, 2026, from 10:00 AM to 5:00 PM
• - Location: Aore Nagaoka City Hall Plaza, 1-4-10 Otedori, Nagaoka, Niigata

The 'Local Production for Local Consumption' Project

Four-Seeds Co., operates under the motto: "Delivering deliciousness, joy, and excitement to everyone!" With a vast experience operating 1,352 locations across various dining formats, the company applies its expertise in product development through its delivery services and restaurants. PIZZA-LA, being the flagship delivery pizza brand, champions the concept of 'JAPAN STANDARD', aiming to bring pizzas that resonate with local tastes nationwide.

The 'Local Production for Local Consumption' project embodies PIZZA-LA's ambition to support local economies and promote the consumption of regional ingredients, working in synergy with local governments, agricultural associations, and community members to develop and sell products that reflect local flavor and culture.