#Japan #Tokyo #Shashoku DELI #Wai Co. #Corporate Lunch

Shashoku DELI: A New Standard in Office Lunch Solutions

Wai Co., headquartered in Shibuya, Tokyo, has achieved a remarkable milestone with its office lunch service, Shashoku DELI, surpassing 15,000 meals sold per day for the first time in November 2025. This achievement highlights the increasing demand for office lunches and the growing number of companies implementing lunch support programs for employee welfare.

Understanding Shashoku DELI

Shashoku DELI operates as a convenient “bento-style employee cafeteria,” which allows businesses to easily provide quality lunch options without hefty start-up costs or operational hassle. Its rapid growth has established it as a fundamental infrastructure in enhancing the lunch environment for working individuals. The recent record-breaking sales demonstrate the widespread acceptance of its offerings, marking a significant watershed moment for future service developments.

Reasons Behind the Surge in Sales

The record sales are attributed to several interconnected factors:
1. Increased Lunch Demand with Office Return: Following the decline of the COVID-19 pandemic, companies have seen a recovery in return-to-office rates. This has reignited lunch challenges such as a lack of nearby dining options and rising food prices. Shashoku DELI emerged as an easily accessible support service amid this heightened lunch demand.
2. Corporate Lunch Support Initiatives: Numerous companies have introduced lunch support systems aimed at enhancing employee satisfaction and engagement. This has led to a significant rise in meal consumption rates as high-quality bento options are now available at reasonable prices due to corporate subsidies.
3. Enhanced Menu Strategies: By expanding menu offerings to include daily variety as well as collaborations with popular brands and renowned restaurants, Shashoku DELI has catered to diverse consumer needs, enriching the lunch experience and increasing overall appeal.
4. Strengthened Logistics and New Logistics Hubs: To meet the escalating demand, a comprehensive review of the logistical framework was conducted, which improved the delivery system. The establishment of new distribution points has also supported growth, ensuring reliable service delivery even amid increased demand.

Future Outlook

Wai Co. aims to position Shashoku DELI as the backbone of lunch solutions for workers. The company plans to continue expanding service offerings with a clear focus on several objectives:
1. Broadening Corporate Outreach: Enhancing service delivery in underrepresented areas and to small and medium-sized enterprises, thereby contributing to the establishment of better lunch environments that cater to various work styles.
2. Limited-Time Offer Collaborations: Strengthening partnerships with popular brands to create limited-edition bento options that cater to the desire for an exciting lunch experience.
3. Expanded Delivery Areas: Improving logistical frameworks will allow for stable service delivery across a broader geographic range.
4. Enhancing Unmanned Sales Models: Working towards the introduction of unmanned sale systems tailored to fit the staffing and operational hours of offices, thereby catering to diverse working arrangements.

About Shashoku DELI

Designed to utilize office space effectively, Shashoku DELI provides daily bento options through on-site staff, thereby alleviating the burden of inventory management and boosting workplace satisfaction. They offer more than 30 varieties of dishes daily, including seasonal and popular themed menus. The ease of implementation, starting costs from ¥350, and the potential for higher employee satisfaction through corporate support are key benefits.

Wai Co. Ltd.

As the operator of Shashoku DELI, Wai Co. focuses on enhancing employee well-being through meal support services aimed at increasing the value of corporate employee programs. The company excels in easy implementation and operational efficiency while delivering a consistent user experience.
Their main services include:

• - Shashoku DELI: A bento service specifically designed for employees.
• - Obento Deli: A delivery service for corporate clients.
• - Yatai DELI: A takeout-focused food court.
• - Hakobu Catering: A comprehensive catering and appetizer service.

Wai Co. is dedicated to refining their services, with the overarching goal of becoming an integral part of the daily lives of office workers, continually enhancing the lunch experience and addressing pertinent workplace needs.