Racing Unleashed Breaks New Ground with Flagship Lounge Opening in Zurich

Exciting Launch of Racing Unleashed Flagship Lounge in Zurich

The much-anticipated Flagship Racing Lounge of Racing Unleashed officially opened its doors in the vibrant Europaallee area of Zurich on July 1, 2025. This luxurious venue have been designed to provide an exhilarating experience for motorsport enthusiasts, esports gamers, and corporate visitors alike, combining cutting-edge technology and community engagement in the heart of one of Europe's most dynamic cities.

Spanning over 500 square meters, the Racing Lounge boasts 17 state-of-the-art simulators that transport users into the thrilling world of competitive racing. Each simulator is equipped with the latest technology to ensure an authentic driving experience, allowing patrons to feel every twist and turn as they race against others or challenge themselves in various tracks from around the globe. The sophisticated design of the lounge further enhances the overall experience, making it not just a racing venue but an urban hotspot for socializing and networking.

At the center of this experience is the Ascari Bar Bistro, which reflects the venue's motorsport-inspired theme with its stylish decor and carefully curated menu. Guests can enjoy a range of beverages, from rich coffee energizers to refreshing cocktails, along with a selection of delicious casual dining options. Whether it's a quick espresso before hitting the track, a relaxed lunch, or evening drinks after work, the Ascari Bar Bistro is set to become a beloved gathering spot for both racing fans and locals.

Racing Unleashed is launching this new lounge in collaboration with two premier partners, EPAM and TCS Zurich City, who join them in this exciting venture. EPAM, a global leader in digital transformation, and TCS Zurich City, known as Switzerland's largest mobility club, are bringing their expertise to enhance the lounge experience further. Their partnership opens up opportunities for engaging digital content, on-site branding, and interactive activations, contributing to a rich environment that attracts both motorsport lovers and businesses.

With the Zurich lounge as its flagship, Racing Unleashed is setting the standards as it expands globally. This venue serves not only as a prototype for future locations around the world but also as a dynamic space fostering the intersection of esports, motorsport, and corporate networks. As the first of its kind, it's designed to accommodate a wide range of audiences—from keen esports athletes to families and professionals looking for innovative leisure time.

This significant opening is part of a series of landmark events for Racing Unleashed in 2025. The brand has recently completed the acquisition of vTelemetry PRO, introduced the McLaren Racing Motion Simulator, and welcomed former F1 driver Kevin Magnussen as an investor. Such developments illustrate the brand’s commitment to not only high-caliber racing simulation but also the overall growth of motorsport culture. With a reinvented brand identity, a newly designed website, and this flagship lounge launch, Racing Unleashed is undoubtedly propelling into an exciting new chapter.

The Zurich Flagship Racing Lounge is located at Kasernenstrasse 97, 8004 Zurich, Switzerland. Visitors can enjoy the lounge from Monday to Wednesday between 11:30 AM and 9:00 PM, and from Thursday to Saturday until 11:00 PM. Sunday hours run from 11:30 AM to 6:00 PM. Reservations are available online at racing-unleashed.com, and walk-ins are also welcomed, ensuring that everyone can partake in this extraordinary racing experience.

This innovative lounge is poised to become a pivotal venue in Zurich’s social and recreational landscape, making it more than just a racing destination but a cornerstone for the local community activities. Racing Unleashed invites everyone to strap in and get ready for an unforgettable experience!